Lamborghini Accelerates Into the Metaverse: Unveiling the Lanzador Lab on Roblox for a Thrilling Virtual Journey

Lamborghini

Automobili Lamborghini introduces Lamborghini Lanzador Lab, an immersive virtual experience on the Roblox platform, offering over 70 million daily-active users an exclusive opportunity to explore the cutting-edge design and technology of the upcoming Lanzador, the brand’s all-electric Ultra GT. This unique 3D experience, set years before the Lanzador hits the streets in reality, allows users to engage with Lamborghini’s innovation and style in the metaverse.

Christian Mastro, Marketing Director of Automobili Lamborghini, expresses excitement about presenting the Lanzador on Roblox, emphasizing the global audience engagement and the chance to experience the electric engine’s power. This collaboration underscores Lamborghini’s commitment to reaching a new generation of fans and showcasing leadership in both the digital and physical realms.

Beyond traditional gaming, Lamborghini’s immersive experience on Roblox creates a virtual 3D space for users to explore the Lanzador’s performance, learn about the brand’s rich history and design DNA, and engage in various activities. Users can visit a virtual replica of the Automobili Lamborghini museum, customize their own digital Lanzador through the Ad Personam personalization program, and compete in virtual racing time trials with their customized cars.

Mitja Borkert, Design Director of Automobili Lamborghini, appreciates the exposure of the Lanzador Design Lab and the brand’s design language within the Roblox experience, reaching an even younger generation.

The experience extends to offering Lamborghini-branded digital items and accessories for users to acquire, including a racing helmet, backpack, beanies, hats, and a limited-edition Automobili Lamborghini Bull Head for ultra-Lamborghini fans. Only three of these luxury items will be available for sale, each priced at 1.5 million Robux (Roblox’s digital currency). The three buyers will also receive a VIP experience, including a tour of the Museo Automobili Lamborghini and the Ad Personam Studio at the Lamborghini headquarters in Sant’Agata Bolognese, Italy.

With the fastest-growing age group on Roblox being 17-24 years old, Automobili Lamborghini aims to engage with a dynamic and diverse audience, showcasing its commitment to innovation and the future of digital luxury. Roblox’s extensive global reach across 180 countries provides a platform for Lamborghini to authentically connect with fans worldwide, offering an immersive Automobili Lamborghini experience in the metaverse.

Courtesy : https://media.lamborghini.com/

Lamborghini Ho Chi Minh City Showroom Grand Opening: A Symphony of Luxury, Art, and 60 Years of Automotive Mastery!

Lamborghini Ho Chi Minh City Showroom
Lamborghini Ho Chi Minh City Showroom

Lamborghini’s Celebration in Vietnam: Grand Opening of Ho Chi Minh City Showroom Marks 60 Years of Automotive Excellence

Automobili Lamborghini proudly announces the grand opening of its Ho Chi Minh City Showroom, a milestone coinciding with the brand’s 60th-anniversary celebration. Nestled within the Hilton Saigon Hotel in District 1, the heart of Ho Chi Minh City’s cultural and financial hub, the showroom signifies a new era for super sports car enthusiasts in Vietnam.

To commemorate this momentous occasion, an exclusive digital artwork titled “Lamborghini: Boundless Ingenuity, Timeless Legacy” was unveiled. Crafted in collaboration with X3D STUDIO for 3D animation and Vietnamese DJ Larria for the musical backdrop, this immersive motion graphic art piece takes guests on a multi-sensory journey through Lamborghini’s six-decade legacy.

Guests at the event experienced a visual spectacle that narrated the brand’s illustrious history against the vibrant backdrop of Ho Chi Minh City’s unique culture.

Adding to the allure, the Lamborghini Urus Performante was showcased, allowing attendees to explore the Super SUV’s sportiness and performance with design features reflecting its prowess on various terrains.

Francesco Scardaoni, Region Director at Automobili Lamborghini Asia Pacific, emphasized the brand’s commitment to the Vietnamese market: “Vietnam is one of the markets with great potential, and the opening of the Lamborghini Ho Chi Minh City showroom is a testament to the growing demand for our brand here.”

Strategically located at the Hilton Saigon Hotel, the showroom provides a 360-degree client experience, mirroring Lamborghini’s cutting-edge style. The central District 1 location ensures accessibility for customers. The showroom features an Ad Personam customization room, allowing clients to engage with bespoke offerings, explore combinations of colors and materials, and experience soft leathers and carbon fiber. Collezione and Accessori Originali fashion offerings enhance the overall customer experience.

Lamborghini Ho Chi Minh City Showroom Details:

  • Location: Hilton Saigon Hotel, 11 Me Linh Square, Ben Nghe Ward, District 1, Ho Chi Minh City
  • Hotline: 085 918 0088
  • Opening Hours: 9:00 – 18:00 (Monday to Sunday)

Courtesy : https://media.lamborghini.com

Lamborghini Super Trofeo Middle East: welcome return in 2022

Lamborghini Super Trofeo Middle East
Lamborghini Super Trofeo Middle East
Lamborghini Super Trofeo Middle East

Lamborghini Super Trofeo Middle East will make a welcome re-visitation of the worldwide motorsport schedule in January 2022, following a two-year rest brought about by the episode of the COVID-19 pandemic. The title, which is coordinated by the motorsport division of Automobili Lamborghini, Squadra Corse and saved for Huracán Super Trofeo Evo vehicles, will require more than 10 days, six races at two of the most notable circuits in the area.

Lamborghini Super Trofeo Middle East
Lamborghini Super Trofeo Middle East

The primary version of the Middle East title occurred in 2017, with that very end-of-the-week design on similar tracks, trailed by additional effective seasons in 2018 and 2019. Generally, 69 drivers have participated in the Super Trofeo Middle East to date, with drivers like Frederik Schandorff, who won the 2019 Pro class title, likewise being delegated Lamborghini Super Trofeo World Finals victor later around the same time, hustling in the International GT Open and remembered for the Lamborghini GT3 Junior Drivers program.

The opening round will be questioned on the penultimate end of the week in January at the Yas Marina circuit in Abu Dhabi, the host scene of the Abu Dhabi Grand Prix. After seven days, the title takes off to the close by Dubai Autodrome to finish up the mission.

Lamborghini Super Trofeo Middle East
Lamborghini Super Trofeo Middle East

Each round will feature three 50-minute races, as opposed to the standard two per weekend in the European, Asian, and North American championships, and promise the best value-for-money and track time for competing drivers and teams.

Lamborghini Super Trofeo Middle East
Lamborghini Super Trofeo Middle East

The weekends will start with a pair of 60-minute free practice sessions before two 20-minute qualifying sessions following. The grid for Race 1 will be set by the fastest times achieved in Q1, with the Race 2 grid being determined by the results of Q2. The order for the final race will be decided by the combined Q1 and Q2 times. The championship-winning teams and drivers from each of the four classes (Pro, Pro-Am, Am, and Lamborghini Cup) will receive their entry to the 2022 World Finals free of charge.

courtesy: https://media.lamborghini.com/

Lamborghini Countach LPI 800-4: Our legacy to the future

Lamborghini Countach LPI 800-4
  • A festival of the Countach’s 50th commemoration, the Countach LPI 800-4 is revealed at The Quail: A Motorsports Gathering, USA
  • A visionary, modern ‘not many off’ created in 112 units
  • Embodying the Countach’s amazing plan and designing superiority in an unadulterated and novel understanding
  • Visionary plan meets future innovation: V12 crossover motor with 48 v e-engine and supercapacitor innovation conveying 780 cv from warm unit and 34 cv from electric one

Automobili Lamborghini discloses the Countach LPI 800-4: a modern restricted release honoring the Countach’s notorious status as a progressive plan and innovation rule-breaker and reproduced for the 21st century.

Its puristic lines are quickly unmistakable from the Countach heritage: the patriarch of current super games vehicles and Lamborghini plan. With its suctioned V12 motor joined with Lamborghini’s half and half supercapacitor innovation, the Countach LPI 800-4 holds the incomparable V12 experience and sound from its Longitudinale Posteriore (LP) mounted powerplant joined with the cross breed (I) innovation produced for the Sián. Conveying 814 cv as most extreme consolidated force (adjusted at 800 in the name) from its suctioned powerplant (780 cv) and electric engine (34 cv) to its super durable four-wheel drive transmission, the LPI 800-4 produces top Lamborghini execution of 0-100 km/h speed increase in 2.8 seconds, a 0-200 km/h in 8.6 seconds and a maximum velocity of 355 km/h.

“The Countach LPI 800-4 is a visionary vehicle existing apart from everything else, similarly as its trailblazer was,” says Automobili Lamborghini President and CEO Stephan Winkelmann. “Perhaps the main car symbols, the Countach not just epitomizes the plan and designing principle of Lamborghini however addresses our way of thinking of reexamining limits, accomplishing the startling and uncommon and, above all, being the ‘stuff of dreams’. The Countach LPI 800-4 gives proper respect to this Lamborghini inheritance yet it isn’t review: it envisions how the notorious Countach of the 70s and 80s may have developed into a world class super games model of this decade. It maintains the Lamborghini custom of looking forward, of investigating new plan and innovation roads while commending the DNA of our image. It is a Lamborghini that naturally communicates the marque’s suffering and emotive force: consistently persuasive and exciting to see, hear and most drive.”

Lamborghini Countach LPI 800-4
Lamborghini Countach LPI 800-4

Countach – the patriarch of present day super games vehicle plan

The Lamborghini Countach LPI 800-4 is in a split second unmistakable as the raised relative of Countach ages: demonstration of the enduring effect of the first Countach plan that turned into the banner vehicle of the 1980s and an image of auto and way of life super cool. The Countach moniker – a fitting articulation of shock and miracle in Piedmontese lingo and articulated ‘Coon-tach’ – is one of not many Lamborghini model names not associated with bulls.

“The principal Countach has been available in our Centro Stile as a model for certain years currently”, clarifies Mitja Borkert, Head of Centro Stile. „Whenever I take a gander at it, it gives me goose pimples and it fills in as the ideal update for me and the whole plan group to plan each future Lamborghini in a visionary and advanced manner. This is an unnegotiable piece of our DNA, the substance in the event that you so will. The main Countach molded the Lamborghini plan DNA like no other vehicle; the new Countach interprets that unusual and restless person into what’s to come.”

The Countach’s unmistakable outline with the fundamental line running from front to raise, sharp points and lines and eccentric wedge shape, improved current super games configuration just as future Lamborghini models. The Countach LPI 800-4 fosters the trademark lines of the Countach’s five models over almost 20 years, moved into the most perfect acknowledgment of notable auto plan.

The last blueprint is unadulterated and cleaned up, with references to the main LP 500 and LP 400 creation adaptation. Giving the LPI 800-4 an unmistakable Countach face, motivation was taken from the Quattrovalvole version in the confident lines of the front cap with long, low rectangular grille and headlights, just as in the wheel curves with their hexagonal subject. The sharp tendency of the nursery takes on the straight lines aromatic of the first Countach, abutting the incredible, clean front-to-raise line. There is no proper back wing outside the unadulterated lines, and the airscoops are incorporated smoothly in the solid shoulders of the vehicle, decorated with the particular Countach slatted ‘gills’. The famous and efficiently incredible NACA air admissions cut into the side and entryways of the Countach LPI 800-4 while the unmistakable Periscopio lines going through the rooftop to the back of the vehicle, especially particular whenever saw from a higher place, seem to skim towards the back of the vehicle.

The back of the Countach LPI 800-4 is quickly conspicuous from its unmistakable transformed wedge shape, with the back guard including a lower, sleeker line, and the ‘hexagonita’ plan molding the three-unit back light bunches. The LPI 800-4 games the four-in number exhaust tail lines of the Countach family, associated inside the carbon fiber back diffuser. Access for driver and traveler is obviously by means of the scandalous scissor entryways, first presented on the Countach and that have become a Lamborghini V12 signature.

Lamborghini Countach LPI 800-4
Lamborghini Countach LPI 800-4

Operational efficiency for another time

The V12 motor of the Countach is pretty much as amazing as the plan. Mounted longways at the back along with its forward-lodge format, the first Countach included side-mounted radiators from Formula One; front aligned gearbox and rounded spaceframe innovation. It was as progressive in its way to deal with sports vehicle designing as in its surprising looks, with its motor position picked for weight dissemination and balance and obviously, the suctioned twelve chambers conveying the most emotive top exhibition. The Countach fostered the best accessible advancements to deliver an unprecedented vehicle: this visionary way of thinking is reflected in the Countach LPI 800-4, taking the apex of current Lamborghini advances and designing to create the presentation anticipated from a Countach in 2021.

“The designing group that fostered the first Countach progressed Lamborghini’s spearheading specialized methodology, conveying sudden advancements and the best exhibition accessible in a creation vehicle,” says Lamborghini Chief Technology Officer Maurizio Reggiani. “That soul intrinsically drives Lamborghini R&D, bringing about the spearheading mixture innovation in the LPI 800-4, and the emotive driving experience and top-line execution anticipated from a leader V12 Lamborghini.”

The Lamborghini V12 6.5 liter motor, yielding 780 cv, is joined with a 48 volt e-engine mounted straightforwardly on the gearbox giving a further 34 cv to prompt reaction and expanded execution: it is the imaginative and remarkable design Lamborghini produced for Sián, that is the solitary gentle crossover innovation to make an immediate association between electric engine and wheels, safeguarding the unadulterated V12 conduct. The e-engine is fueled by a supercapacitor giving multiple times more force contrasted with a lithium-particle battery of a similar weight.

The monocoque body and all the body boards are in carbon fiber, give the ideal lightweight arrangement just as excellent torsional firmness: the Countach LPI 800-4 has a dry load of 1595 kg for a dry load to control proportion of 1,95 kg/cv. Noticeable outside carbon fiber highlights are accessible in the front splitter, around the front window and wing mirrors, motor hat cover air admissions and rocker board and it is consistently present in explicit inside subtleties. Moveable air vents delivered by the cutting edge 3D printing innovation, and a photocromatic rooftop – changing from strong to straightforward at the press of a catch – go about as an update that this vehicle, in spite of its notable motivation, is a future auto screensaver for the 21st century.

Lamborghini Countach LPI 800-4
Lamborghini Countach LPI 800-4

World introduction at The Quail: A Motorsports Gathering, USA

The Countach LPI 800-4 is divulged today at The Quail, USA in a devoted shading Bianco Siderale, containing a trace of pearlescent blue and suggestive of Ferruccio Lamborghini’s own Countach LP 400 S, complete with red and dark calfskin legacy inside. The inside likewise follows the first Countach inside the setting of a cutting edge vehicle. The work of art and sumptuous cowhide highlights mathematical sewing on the uniquely planned solace seats and dashboard, wearing a square theme referring to the strong style and good faith of 1970s plan and innovation.

The Countach LPI 800-4 20″ (front) and 21″ (back tires) are made in the ‘phone’ style of the 1980s, fitted with carbon clay brake plates, and Pirelli P Zero Corsa tires.

Proprietors of the selective restricted version Countach LPI 800-4 can look over a scope of legacy outside paint alternatives, for the most part in strong shadings, for example, the famous Impact White, Giallo Countach and Verde Medio. Something else, the contemporary range offers current artworks, generally metallic tones, like Viola Pasifae or Blu Uranus.

A 8,4″ HDMI focus touchscreen exceptional to the LPI 800-4 oversees vehicle controls including Connectivity and Apple CarPlay. It likewise incorporates an interesting catch named ‘Stile’ (Design): squeezed, it clarifies the Countach plan theory to its favored crowd.

Delivered in a run of 112 units, the number signifies the ‘LP 112’ inner venture name utilized during the first Lamborghini Countach’s turn of events. The Countach LPI 800-4 will be conveyed from first quarter 2022 to proprietors around the world, special to drive a piece of car history rethought for what’s to come.

courtesy: https://media.lamborghini.com

Culti Milano signed the first olfactory Automobili Lamborghini branding project

Culti Milano signed the first olfactory Automobili Lamborghini branding project
Culti Milano signed the first olfactory Automobili Lamborghini branding project
Culti Milano signed the first olfactory Automobili Lamborghini branding project

From the experience between the brand pioneer of ecological culture and the greatness in super games vehicle creation comes a scent that recounts an account of selectiveness, contemporaneity and energy.

Spring 2021 imprints the start of the cooperation between Automobili Lamborghini and Culti Milano: an ideal mix of the upsides of two brands, an outflow of selectiveness all Made in Italy.

An imaginative venture, similar to the soul of Automobili Lamborghini, which considered Culti To be as the ideal accomplice for making a selective aroma, beginning from the base, heart and head notes. The olfactory marking project is communicated with an underlying proposition to be trailed by others, which are exceptionally illustrative of the characteristics that recognize the super games vehicles.

The aroma is a durable articulation of the gifts of the two brands where plan, advancement, and solace coincide in a restrictive account that creates with the ordinary characteristics of a pith. The citrusy opening is joined by an enthusiastic heart and an encompassing base that communicates a refined, extraordinary and lively soul, which swings with a new run that draws out the notes of grapefruit, harsh orange, bergamot, vetiver lastly merges in a wrapping base of cedar wood and sandalwood.

The plan of the bundling has a striking character and clean shapes. For the Decor diffuser, accessible in 500ml, 1000ml and 2700ml sizes, the Bronzo Zenas tone was browsed the Lamborghini shading range, with a matte completion and screen-printed logos.

The wicks in white specialized texture fiber bear witness to the thoughtfulness regarding feel with a direct and superior conveyance of the scent.

The item will be accessible on the computerized channels of Culti and Automobili Lamborghini, at the Lamborghini leader store in Sant’Agata Bolognese and the CULTI HOUSE shops in Milan, Turin, Forte dei Marmi, Rome, Naples and Bari.

About CULTI MILANO: It was brought into the world of an instinct from the varied psyche of Alessandro Agrati, specifically his insight, which was inconceivably relatively radical, that spaces and articles may have their own aroma as well; that it was feasible to encircle oneself with olfactory quality, notwithstanding delightful things in wonderful rooms. It was 1988 when Agrati left upon his own examination into the connection between the plan world and the universe of the faculties, something that would reform the very way individuals experience spaces and articles.

courtesy: https://media.lamborghini.com/