Hyundai Motor has released a new advertisement in the style of a movie trailer that demonstrates how the Hyundai Tucson is ready for all your everyday adventures.
The new campaign for the Hyundai Tucson is a fully-integrated online approach that combines a series of videos that engage with the audience by telling an exciting story. The Hyundai Tucson’s distinctive, dynamic and sleek design is cited by customers as the number one reason for purchase.
With the new campaign, Hyundai Motor continues to build on the success of the Tucson as one of the best-selling models. The core element of this new campaign is a cinematically stylish 2.5-minute short film called “The Switch” – the main character’s car gets switched for a Tucson – and he ends up driving into an unexpected, adrenaline-filled rollercoaster of a day: stopping for a sexy hitchhiker, getting chased by a crazy clown and escaping a wild pursuit. The film shows that Tucson is ready for all your everyday adventures.
“The Switch” plays on the conventions of a road movie, and helps to bring to life the Hyundai Tucson’s key features. The film is complemented by a Hollywood-style 30-second TV commercial that gives viewers the impression they are watching a high-octane movie trailer. The Hyundai Tucson’s bold presence and its athletic design is captured in the new campaign slogan: “The Hyundai Tucson: Looks great. Is great.”
Smart Power Tailgate
The Hyundai Tucson is equipped with a host of convenience and connectivity features which are tailored to each driver’s needs. This includes the Smart Power Tailgate, which boasts the widest opening in the class. To ease loading, this opens as the key-holder approaches. Keyless-entry and engine start, as well as an electronic parking brake, offer added convenience for drivers.
Rear View Camera
An integrated Rear View Camera with dynamic guidelines comes with the Hyundai Tucson as standard. This provides additional safety for drivers while reversing and feeds to the touchscreen display. Meanwhile, rear parking sensors are also available to make backing up easier. Sensors in the rear bumper give an audible warning that increases in frequency and tone as drivers get closer to objects in the area behind the vehicle.
The Hyundai Tucson’s Panorama Sunroof ensures drivers don’t miss anything in the sky above them. This twin panel, tilt-and-slide glass roof opens extends from the front seat tenth back and opens with the touch of a button, bringing in light and fresh air. The Panoramic Sunroof provides a 30% wider opening than the previous model.
Blind Spot Detection
In recent years, advanced safety assist systems have become standard for cars like the Hyundai Tucson as technology continues to evolve. Blind Sport Detection systems watch where drivers can’t, and provides 180 degrees of coverage around the car. The driver assistance technology tracks vehicles approaching alongside or beside drivers. A flashing light on the wing-mirror is accompanied by either a warning sound or sometimes vibration in the steering wheel. This warns drivers about to change lanes if other cars are obscured in the blind spot, or if someone is too close to the vehicle but not visible in the rear-view mirror.
The Hyundai Tucson is tailor-made for European drivers
Designed in Europe, the Hyundai Tucson is a compact SUV that is specially tailored to fulfil the expectations of European drivers. It became Hyundai Motor’s fastest-selling car in the region when it launched in September 2015. Its quality and reliability are guaranteed by its 5-star Euro NCAP safety rating and industry-leading 5-year unlimited mileage warranty. Last year, it won the iF Design Award 2016 in the “Product” discipline, under the “Automobiles / Vehicles / Bikes” category.