Sponsorship on target: Hyundai Archery World Cup 2017
Since 2016, Hyundai Motor has been the sponsor of the World Archery Federation, the world’s largest umbrella organisation for the sport of archery.
Accordingly, the brand is lending its name to the Hyundai Archery World Cup and the Hyundai World Archery Championship up to the end of 2018.
The Hyundai Archery World Cup covers four separate events, each of which takes place at a different location. This year, the tournament has so far been held in Shanghai (China), Antalya (Turkey) and Salt Lake City (USA). From August 8 to 13 the Hyundai Archery World Cup stops off in Germany, where it is hosted in Berlin. Approximately 350 participants from 40 nations participate in the individual events in two different disciplines. The best seven archers and one representative of the host country in each discipline qualify for the Hyundai Archery World Cup Final, to be held on September 2 and 3 2017 in Rome.
The German Shooting and Archery Foundation is organising the tournament with the collaboration of the World Archery Federation. The qualifying round takes place from August 8 to 11, the finals will be held on August 12 and 13.
To support the German Shooting and Archery Foundation, Hyundai Motor Deutschland is providing a fleet of cars, consisting of four Hyundai i30 Wagon, for a period of one year. Six additional i30 Wagon will be used for shuttle services for the athletes and the President of the World Archery Federation during the contest. The Hyundai i30 Wagon was launched in July 2017. It offers best-in-class standard active safety, with Lane Keeping Assist System, Driver Attention Alert, High Beam Assist, Autonomous Emergency Braking (up to 75 km/h) and Advanced Smart Cruise Control on board at all times. With up to 1,650 litres of space, the i30 Wagon has one of the largest boots in its segment, so it is ideally equipped for use during the Hyundai Archery World Cups 2017. Besides providing mobility services, Hyundai Motor has a promotional stand and is offering test drives as well as a varied supporting program for visitors.