Lamborghini Day 2017 in Tokyo celebrates the brand’s 50th Anniversary in Japan

Lamborghini Day 2017 in Tokyo celebrates the brand's 50th Anniversary in Japan

Lamborghini Day 2017 in Tokyo celebrates the brand's 50th Anniversary in Japan

Lamborghini Day 2017 took place this Friday at The Prince Hotel in Tokyo, attended by Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, as well as media, customers and VIPs. The event featured the Asian debut of the Aventador S Roadster, which made its world premiere at the recent Frankfurt Motor Show.

This year marks the 50th anniversary of Lamborghini’s arrival in Japan, starting from the first imports of the 400 GT model. To celebrate this event, the Sant’Agata Bolognese super sports car manufacturer created a limited series called “Aventador S Roadster 50th Anniversary Japan”, produced in just five units destined exclusively for the Japanese market. Each of the five Aventador S Roadsters is a one-off car, with colors and finishes inspired by one of the five natural elements of Japanese culture: water, earth, fire, wind, and sky. The “water” version was presented and displayed during Lamborghini Day in Tokyo.

The concept for the car was developed by Lamborghini’s Ad Personam Department along with the Centro Stile, a collaboration that led to the idea of developing a unique paint for each model, featuring special shading effects in which, in the case of the “water” version, the blue tends to black. The artisan creation of the paintwork required 170 hours of labor and the contribution of ten specialists. The exterior is completed by the windscreen frame and the hard top, both made of exposed carbon fiber.

The interiors are realized in Nero Ade black leather and Nero Cosmus black Alcantara. Another unique feature of the car is the embroidery on the seats and on the hard top that evokes the Japanese symbol for bamboo (Y). The color of the stitching matches that of the exterior, with the same gradations and shading: an effect that required 100 hours of labor by six specialists. The interior finish is completed by a hexagonal carbon fiber plate with the Japanese symbol of the car’s elemental namesake.

Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, commented: “On the occasion of this important anniversary for our brand in Japan, I wish to thank our Japanese customers for their support over the years and their strong bond with our marque. Thanks to them, Japan has now become our second most important market worldwide in terms of cars sold. And with the arrival of the Urus in 2018, we predict further unprecedented success in this country.”

Andrea Baldi, Head of Lamborghini’s Asia Pacific area, added: “In January of this year, we opened two new showrooms, in Kobe and Yokohama, creating a total of eight dealerships. Our objective is to continue the growth of our commercial network over the coming years, especially in view of the arrival of the Urus Super SUV.”

The Lamborghini Day events also included the “Lamborghini Day Concours d’Élégance Tokyo”, now in its second edition. The most beautiful models of the brand’s history, including Miura, Diablo and Countach participated in the Concours, with a total of 50 automobiles. The participating cars also included the Miura SV restored by Lamborghini Polo Storico that won Best of Show at the “Lamborghini & Design Concours d’Élégance” held in Neuchâtel on 17 September. The jury, composed of 13 international judges, evaluated the most representative models of each era, divided into eight classes. The Best of Show prize was awarded to an orange Countach LP 400 from 1976 (car serial number#1120186).

During Lamborghini Day 2017, downtown Tokyo witnessed a parade of more than eighty modern Lamborghini models, that wound through the famous area of the Tokyo Tower and the fashionable Ginza district.

courtesy: media.lamborghini.com

The new Aventador S Roadster: Breathtaking performance with open-air driving sophistication

The new Aventador S Roadster: Breathtaking performance with open-air driving sophistication

The new Aventador S Roadster: Breathtaking performance with open-air driving sophistication

The Aventador S Roadster is presented by Automobili Lamborghini at the IAA in Frankfurt, combining the technologies and driving dynamics of the Aventador S with an emotive open air driving experience.

“The new Aventador S Roadster sets new benchmarks in technology and performance on both road and track, with the roadster version adding a new dimension in driving enjoyment,” says Chairman and Chief Executive Officer, Stefano Domenicali. “The Aventador S Roadster offers the thrill of open air driving without compromising on driving dynamics or the occupants’ comfort, and adds a further luxurious dimension through the personalization options available.”

The Aventador S Roadster is the only mid-rear engine V12 super sports roadster. Alongside class-leading performance figures, the roadster’s unique status is enhanced by multiple color and trim options, including new materials and extensive use of carbon fiber as well as virtually limitless potential through Lamborghini’s Ad Personam personalization program.

The new Aventador S Roadster: Breathtaking performance with open-air driving sophistication

Air and space – the aerodynamic roadster design

The roadster maintains the unmistakable design of the Aventador S along with unique features reflecting its roadster persona: a combination of distinctive Lamborghini design DNA and the result of extensive aerodynamic testing.

The car’s rear sports distinctively different lines to the coupé, giving the roadster its own aerodynamic character. An engine bridge runs from the back window to the rear in a mix of body color and matt black painted carbon fiber engine bonnet blades: a transparent option is also available to show off the V12 engine within.
Sleek, removable, hardtop roof panels, weighing less than six kg, are convexly molded to ensure maximum cabin space for the occupants. Finished in matt black carbon fiber, optional specifications including high gloss black, shiny visible carbon fiber, and further Ad Personam possibilities. An easy fastening system allows the roof panels to be quickly removed and stored in the front trunk.

The rear window is electrically operated at the push of a button for drivers wanting to hear the beat of the V12 powerplant: while closed during roofless driving, the window minimizes cabin noise and airflow.

Color and trim, inside and out

Complementing external colors, five interior configurations are offered, featuring leather and Alcantara in single and bi-color combinations and various stitching and trim choices. Further external and internal packages such as ‘branding’ and ‘carbon fiber’ are offered, with the Ad Personam program for clients wanting to customize their Aventador S Roadster even further.

Clients can also select the internal specification of the roof panels: covered in black Alcantara framed by matt black carbon as standard, an optional Carbon Skin package (Lamborghini’s high tech fabric that is even lighter than Alcantara) can cover the interior roof panels as well as around the cockpit and parts of the cabin.

The Aventador S Roadster is launched in the Ad Personam Color Blu Aegir, inspired by the peaceful turquoise ocean hiding an indomitable force beneath: sophisticated yet powerful, with extensive use of carbon fiber.
The wing mirrors and windscreen frame are finished in high gloss carbon fiber while the lower part of the car including front and rear bumper, side skirts, air intakes and outlets are in visible carbon fiber.

The configuration internally demonstrates the potential of the Ad Personam program, using Blu Delphinus leather contrasted with Bianco Polar, with Blu Delphinus S-trim stripes on seats, doors and dashboard and even the floor mats in blue and white.

Aventador S Roadster – design and technologies

The Aventador Roadster’s ‘S’ suffix denotes the design and technology advancements of the new model. The Roadster adopts the four-wheel drive, new active suspension, new four-wheel steering system, and the new EGO driving mode introduced on the Aventador S coupé, and with the redevelopment of every aspect of suspension and electronic control systems, its ‘total control concept’ assures superior drive, ride and performance.

Enhanced lateral control from the new four-wheel steering provides improved agility at low speed and more stability at high speed, combined with Lamborghini Dynamic Steering (LDS) for responsive feedback and sharper turn-in. Improved vertical control comes from updated pushrod suspension, new rear springs and Lamborghini Magneto-rheological Suspension (LMS) with revised kinematics adapted to the new four-wheel steering. A new real-time variable damping system optimizes wheel and body control and balance and ground stiffness is maximized.

A optimized ESC system improves longitudinal control for faster and more precise management of traction control and vehicle dynamics depending on driving mode selected, maximizing grip in all conditions and enhancing handling. The permanent four-wheel drive’s calibration allows for the stabilizing effect of the new rear-wheel steering, allowing more torque to the rear axle: when powering off, less torque is shifted to the front axle to allow a sporty but safe drive.

The active rear wing optimizes the car’s aerodynamic balance depending on speed and the selected drive mode, and its significantly enhanced overall aerodynamic design improves front downforce by more than 130% over the previous Aventador. With the wing in optimum position the roadster achieves over 50% overall efficiency at high downforce and in low drag more than 400%.

The Aventador S Roadster’s four driving modes allows selection of STRADA, SPORT and CORSA and the new EGO mode, each influencing every aspect of the car’s behavior through management of traction, steering and suspension. EGO allows the driver to set up his preferred criteria in each mode to suit his driving style.

Accelerating 0-100km/h in just 3.0 seconds, with a top speed equal to the Aventador S coupé of 350 km/h, the Aventador S Roadster weighs just 50 kg more than the coupé. Its 6.5 liter V12 engine outputs the same 740 hp as the coupé, with 690 Nm of torque at 5,500 rpm. The seven-speed lightweight Independent Shifting Rod (ISR) transmission provides robotized gearshifts in up to 50 milliseconds, with carbon ceramic brakes as standard. Dione 20”/21” rims are fitted with Pirelli P Zero tires especially developed for the Aventador S. Inside, the TFT digital dashboard can be customized to the driver’s preferences and Apple CarPlay™ is standard.

courtesy: media.lamborghini.com