Fiat Scores 5 Famed Awards For Advertising

Fiat Scores 5 Famed Awards For Advertising

Fiat Scores 5 Famed Awards For Advertising

This is a successful week for Fiat that has won five prestigious awards for advertising. Made in collaboration with the Leo Burnett creative agency, the winning campaigns are the result of the constantly innovative approach of the brand in this area. The star is the entire 500 family, from the iconic Fiat 500 to the Italian crossover Fiat 500X and the 500L, which form a family which is like no other on the international automotive scene.

The “GrandPrix Advertising Strategies” awards, the most important in Italy for brands and advertising, were given in Milan.

The first prize in the “Contro un avversario” category went to the “500X Transition” spot starring Oscar winner Adrien Brody and the Fiat crossover. During the journey, the car driven by the actor morphs into a dog sled, a hoverboard, a vintage scooter and a carriage. These vehicles represent the peculiarities of 500X: performance, innovation, style, comfort and elegance.

The first prize in the “Leader/Evergreen” category went to the “500S Test” video which was posted on social media and garnered the resounding result of 13 million spontaneous views and was shared over 500,000 times in just a week. The campaign speaks to the “Bad Boys” for which the 500S, the special version with bold looks and a strong personality, was explicitly designed and created.

The long prize record of Fiat was completed by the win in the “Viral” category at “Key Award”, the contest exclusively dedicated to advertising films, with the “500L Pronto mamma” project: a few days before Mother’s Day, a taxi offered free runs to customers providing they spent the whole time in the car talking on their phones with their mothers.

The success of Fiat advertising was reasserted in the “NC Awards” contest created by ADC Group to focus on integrated and holistic advertising in Italy, which every year brings together the most important names in the worlds of marketing and advertising on the panel. Fiat took two medals: Silver for “500 The Cult Sharing” in the relational marketing category and Bronze for the “Eroi cercasi” campaign in the sponsoring category. In particular, during the recent Milano Design Week the well-known 500 cars of the “Enjoy” car sharing service were replaced with some 1957 vintage models for the “500 The Cult Sharing” operation. It was an original way to celebrate the glorious icon of international automotive design.

courtesy: www.fiat.com

THE NEW FIAT 500L

THE NEW FIAT 500L

THE NEW FIAT 500L

Having uncontestably led its segment for five years, here comes the new Fiat 500L. By capitalising on the features which have cemented it’s European dominance and constantly rising market leadership, the roomiest 500 of all is now even more full of technology and connected, and has even more character and personality. These characteristics thrive and combine in the three personalities of the car: Urban, Cross and Wagon.

The 500 style is even more obvious in this updated version, on which 40% of all components are new. It was designed to reinforce the family feeling of the model by emphasising its key stylistic characteristics, for a highly distinctive identity. The 500L successfully combines best-in-class versatility with genuine 500 values and distinctive features. These alone are sufficient to make it unique, but are complemented even further by the typical 500 flair: the 500L combines all the style and excitement of the 500 with the spaciousness and functionality of an MPV. City streets worldwide are the natural habitat of the iconic Fiat and the 500L combines its famed compact style with the crossover look of the new Cross version. It features a Mode Selector for choosing three different response modes according to driving style and road conditions: Normal, Traction+ and Gravity Control. Everyone who chooses to drive the new 500L, on city streets or rough terrain alike, has the same, very current need: to stay connected, share the thrills of the journey, communicate, listen to their favourite music and receive traffic and weather information in real time. In the 500L you can do this and more while keeping your hands on the wheel and your eyes on the road using UconnectTM HD Live with 7-inch high-resolution touchscreen, Apple Car Play integration and Android AutoTMcompatibility.

The Cross version adds a new dimension to the personality of the 500L. In addition to the Mode Selector, the adventure-loving character of the car is emphasised by specific equipment, 25 mm more ground clearance and style details delivering a genuine crossover look: new bumper design, new side protections and new front and rear skid plates. The Cross is accompanied by the purest of city versions, Urban, and the Wagon, in which roominess and versatility are taken to the highest levels with seven, fully reconfigurable seats.

These are not just three versions; they are three authentic identities, created to delight different people and serve different needs. All three share outstanding safety features, such as Autonomous City Brake, the automatic braking system operating in cities at speeds under 30 km/h, and the largest boot in its class. The internal configuration is also extremely flexible, enabling customers to create up to 1,500 internal customisations. Exclusive packs, developed ad hoc, also enable every customer to customise his or her 500L by enhancing its style, connectivity, comfort and safety features. Petrol, LPG, methane and diesel engines, delivering up to 120 HP, paired with five or six speed manual or Dualogic robotic automatic transmissions are available across the range.

courtesy: www.fiat.com