Lamborghini opens in Paris its 5th French Showroom and unveils the new Urus

Lamborghini opens in Paris its 5th French Showroom and unveils the new Urus

Lamborghini opens in Paris its 5th French Showroom and unveils the new Urus

Automobili Lamborghini officially opened its brand new showroom in Paris in the presence of Stefano Domenicali, Chairman and Chief Executive Officer of the company.

The new showroom and service centre, located at 2 Rue Bellini, Puteaux, is the 5th Lamborghini sales point within the dealer network in France, together with Lyon, Mulhouse, Cannes and Monaco. The commercial partner chosen for Lamborghini Paris is Schumacher Group, a long-established French family company with 70 years of experience in the car business.

“In 2017 we achieved a sales record with a total of 127 deliveries in France and Monaco, which represents an increase of 35% in comparison to 2016. France has now become our 3rd strongest market in Europe after UK and Germany. With Urus market introduction we forecast a new record year in France in 2018. We welcome the Schumacher Group to our family of dealers” says Automobili Lamborghini Chairman & Chief Executive Officer, Stefano Domenicali.

On a global scale Automobili Lamborghini set another historic sales record in 2017. With 145 dealers serving 50 countries, worldwide deliveries to customers increased from 3,457 to 3,815 units. This represents a double digit sales growth of 10% compared to the previous year. With a sustained sales growth performance over seven years, the company has almost tripled its sales numbers since 2010 (1,302 units).

Lamborghini opens in Paris its 5th French Showroom and unveils the new Urus

“I am very pleased to welcome the Lamborghini marque, one of the country’s top-performing luxury sports car brands, to our Group,” comments Edouard Schumacher, Chief Executive Officer of Schumacher Group. “We will offer every customer a unique service, with a warm and professional welcome in a family atmosphere, structured around a common passion for the Italian super sports car brand. Our appointment enables us to strengthen our position in the luxury segment, and for sure will contribute to raising recognition and enthusiasm for Lamborghini in our country.”

Lamborghini Paris inauguration signed the French premiere of the new Super SUV Urus, whose market introduction in Europe will start in spring 2018. The Lamborghini Urus is a visionary approach, infusing the Lamborghini DNA into the most versatile vehicle, the SUV. The Urus elevates the SUV to a level not previously possible, the Super SUV.

It features a 4.0 liter V8 twin-turbo engine delivering 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm, and 850 Nm of maximum torque already at 2,250 rpm. The Urus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12,8 seconds and with a top speed of 305 km/h it is the fastest SUV available.

With a total surface of over 1200 square meters the new Paris showroom and service centre is the first French showroom to feature the brand’s new design. The environment dimension also reflects the need for increased space as Lamborghini expands its model line-up with the new Urus and plans to double its sales by 2019.

Opportunities to literally ‘touch and feel’ the world of Lamborghini include: a client lounge inclusive of a car configuration system to guide the customer through specifying his Lamborghini; a display area large enough to accommodate all product range available and a state of the art service centre. The Collezione Automobili Lamborghini range of clothing and accessories has also a dedicated area in the showroom.

courtesy: media.lamborghini.com

The new Lamborghini factory in Sant’Agata Bolognese: production site doubled, incorporating cutting-edge technologies

The new Lamborghini factory in Sant’Agata Bolognese: production site doubled, incorporating cutting-edge technologies

The new Lamborghini factory in Sant’Agata Bolognese: production site doubled, incorporating cutting-edge technologies

Automobili Lamborghini’s ongoing strategic investment programme, aligned with the launch of its new Super SUV the Urus, sees its production site now doubled with the creation of substantial new facilities and technologies at its factory headquarters in Sant’ Agata Bolognese, Italy.

As well as expanding the site from 80,000 to 160,000 m2, the Urus will also bring about a substantial increase in the company’s production capacity, doubling it to 7,000 units a year.

The new production facility houses a new assembly line dedicated to Urus, the new finishing department for all Lamborghini models, and a new office building with LEED Platinum certification: the highest standard in the world for energy and environmental certification in building design and construction. A new test track has also been built with thirteen different surfaces specific to SUVs, as well as a new logistics warehouse, a second trigeneration power plant, and the new energy hub for centralized production of all the energy carriers.

Ranieri Niccoli, Chief Manufacturing Officer, commented: “With our third model, we wanted to introduce the most innovative production technologies and smart factory concepts, supporting and complementing the activities of our workforce. Urus ushers in a new model of factory, which we call Manifattura Lamborghini, a new point of reference in the luxury automobile industry. The substantial resultant benefits include greater production flexibility, better information accessibility, and the interconnection of systems: strengthening the professionalism of craftsmanship that has always distinguished us and supporting the doubling of our production volumes.”

The creation of new buildings and the installation of innovative technologies involved more than 600 enterprises working on the project with a total of 3,600 external workers.

The factory expansion was completed in a record time of just 18 months, during which the company operated at full production capacity and achieved record sales in 2016 (+7% over the previous year). The project was achieved without neglecting Lamborghini’s commitment to environmental sustainability: the entire production facility in Sant’Agata Bolognese maintains the carbon neutral certification obtained in 2015.

Manifattura Lamborghini

The new Industry 4.0 assembly line, dedicated entirely to the Urus Super SUV, integrates new production technologies to support workers in assembly activities.

The super sports car maker expresses this approach as Manifattura Lamborghini, which is characterized by four basic principles:

  • Craftsmanship: preserving and optimizing craftsmanship with the integration of innovative technologies, increasing the potential for product customization on one hand, and guaranteeing the highest quality standards on the other.
  • Competencies and specialization: digitalization enables workers, via touchscreen devices, to access production information made available by easily-consulted interconnected systems.
  • Production process: AGVs (Automatic Guided Vehicles) are used as vehicle and material transport systems. Thanks to this system, the flexibility of the building layout is maintained.
  • Ergonomics and safety: collaborative robots assist the workers, to improve ergonomics and for repetitive operations that require high quality, such as window gluing, under-body screwing, and wheel assembly.

courtesy: media.lamborghini.com