Hyundai’s 2024 Elantra and Tucson Earn IIHS’ Top Safety Pick+ Awards, Setting a New Standard in Crashworthiness


In a significant safety achievement, Hyundai proudly announces that the 2024 Elantra and Tucson have been honored with the Insurance Institute for Highway Safety (IIHS) Top Safety Pick+ (TSP+) awards, the organization’s highest safety rating. This recognition is a testament to both vehicles meeting the IIHS’ latest and most rigorous crashworthiness evaluations, showcasing Hyundai’s dedication to advancing driver and pedestrian safety standards.

Brian Latouf, the Global Chief Safety Officer at Hyundai Motor Company, expresses enthusiasm about this accomplishment for the recently refreshed Elantra sedan and Tucson compact SUV. Hyundai’s commitment to enhancing safety engineering is evident in achieving the more-stringent TSP+ testing requirements implemented by IIHS. Notably, Hyundai now holds five TSP+ awards (2023 Palisade, 2023 IONIQ 6, 2024 Tucson, Elantra, and IONIQ 5) and one TSP (2023 Sonata/Sonata HEV) for the 2023 IIHS vehicle ratings.


To qualify for the prestigious TSP+ in 2023, a vehicle must secure “Good” ratings in various crash tests, including driver-side and passenger-side small overlap fronts, original moderate overlap fronts, and updated side tests. Standard “Acceptable” or “Good” headlights across all trims and an advanced front-crash prevention system with “Advanced” or “Superior” ratings in both daytime and nighttime vehicle-to-pedestrian evaluations are essential criteria.

According to IIHS, both the Elantra and Tucson boast a standard front crash prevention system, achieving Superior ratings in daytime pedestrian tests and an Advanced rating in the nighttime evaluation for Tucson, along with a Superior rating for Elantra. This recognition underscores Hyundai’s ongoing commitment to raising the bar for automotive safety standards.

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Issigonis Trophy awarded to Hyundai Motor Group Chairman Euisun Chung at the 2021 Autocar Awards

Issigonis Trophy to Hyundai Motor Group Chairman Euisun Chung

Hyundai Motor Group Chairman Euisun Chung has today been respected with the Issigonis Trophy at the 2021 Autocar Awards function.

Named out of appreciation for unbelievable vehicle planner Sir Alec Issigonis, the Trophy is Autocar’s most noteworthy award. Every year it is introduced to a stand-apart individual inside the worldwide car industry, whom Autocar judges consider to have conveyed an outstanding degree of achievement.

In perceiving the visionary authority of Chairman Chung on the introduction of the Issigonis Award, Autocar manager in-boss Steve Cropley said: “In the last decade the Hyundai Motor Group has grown into one of the world’s leading car firms, and chairman Euisun Chung has been key to that transformation. We’re proud to award him this year’s Issigonis Trophy to recognize his achievements. The transformation made by the company is unmatched in the industry in recent years.” 

“While Hyundai and Kia were considered unexciting budget brands with limited market share just a decade ago, under Euisun Chung’s leadership they have made incredible progress, winning market share and customers with cars that are the match of any mainstream rival.”

“The Hyundai Motor Group has expanded into performance cars with Hyundai’s N division and the premium market with the new Genesis brand, and become a true industry leader in both electric and hydrogen-powered cars. It is no longer trying to catch up to rivals: now other car firms are chasing it.”

On accepting the Issigonis Trophy, Chairman Chung remarked: “It’s a true honor to receive this prestigious award today from Autocar and I must thank all my colleagues for their contribution in securing this accolade. Despite the dramatic upheaval of the global auto industry and challenges of the COVID-19 pandemic, Hyundai Motor Group is spearheading a paradigm shift and what lies at the heart of our efforts is our single-minded focus on serving and empowering our customers. Through a considered approach, we will create more opportunities and oil the wheels of ‘progress for humanity’.”

Late huge advances by the Hyundai Motor Group made under the Chairman’s residency incorporate the presentation of exceptionally progressed electric vehicles: the Hyundai IONIQ 5 and Kia EV6. Both utilize the Group’s new, committed EV stage, the Electric Global Modular Platform (E-GMP). Notwithstanding the elite N brand of Hyundai Motor Company, the Group has likewise dispatched HTWO committed power module brand, and the Genesis premium extravagance brand.

Executive Chung has driven the change of the Group’s worldwide insight by presenting respected plan bosses from inside the business, including Peter Schreyer and Luc Donckerwolke. Under Chairman Chung’s initiative, the Group has fostered a plan driven concentration with items that appeal to the European shopper. Formal acknowledgment of this fruitful system is obvious in various plan grants introduced to Hyundai and Kia over late years.

Director Chung stood firm on the foothold of President of Kia from 2005 to 2009 preceding turning out to be Vice Chairman and afterward Chairman of the Hyundai Motor Group, with obligation regarding assorted partner organizations in the auto, steel and development ventures, including Hyundai Motor Company and Kia Corporation. His authority has been perceived with various industry awards, including ‘Top 200 next generation leaders’ by World Economic Forum and ‘Most Influential Korean Leaders: Global Business’ by Fortune Korea.


Hyundai celebrates launch of New Tucson N Line with unique art project

Hyundai celebrates launch of New Tucson N Line with unique art project
Hyundai celebrates launch of New Tucson N Line with unique art project

With the launch of the New Tucson N Line, customers have the chance to drive the brand’s first SUV with the sporty N look and feel. To mark the occasion, Hyundai enlisted German artist Andreas Preis to create the ‘Drive A Statement’ Project Tucson, a unique illustration on a New Tucson N Line.

The New Tucson N Line combines the popular design, safety and comfort of Tucson with the motorsport-inspired dynamic styling and attitude of N Line. With its sportier, aggressive design elements, the model is aimed at people who want to “drive a statement” that is sophisticated, yet bold. It is a grown-up model for people who want more and are not afraid to ask for it.

For this special occasion, Hyundai chose to work with Andreas Preis as he is renowned for his multi-faceted works of art. He specialises in illustration, murals and live paintings and likes to draw and paint portraits of abstract shapes and ornaments through a range of different mediums including paper, canvas, walls and wood.

For the ‘Drive A Statement’ Project Tucson, Hyundai asked Preis to create a truly eye-catching design that turns the New Tucson N Line into a real statement, while emphasising the car’s new features. It is inspired by Hyundai N’s heritage, and takes many cues from motorsport, with references to corners, chicanes, curbs and chequered flags, as well as the livery of Hyundai’s i20 Coupe WRC and i30 N TCR models. The visual elements and lines also create a dynamic, fast look, especially along the sides of the car.

The base colour of the illustration is Engine Red, and the artist has utilised the N Line colour palette of black, white, red and light blue. Preis’ design highlights key aspects of the model, such as its more aggressive and sporty front, which includes a new grille design, refined daytime running lights and new black-bezel headlamps. It also draws attention to the car’s elegant glossy black accents on the side mirrors and rear spoiler, as well as the dark alloy wheels and N Line badge. After designing the illustration, Preis transferred the work onto the car by hand with great attention to detail, with the whole production taking 72 hours of painting.

I was very excited to be asked by Hyundai to create an illustration on a New Tucson N Line. It is not every day you get to create an art work where a complete car is the canvas. With this project, I was able to turn the car into a statement of my own.

Andreas PreisArtist and creator of the ‘Drive A Statement’ Project Tucson

With the New Tucson N Line, we are appealing to a new customer base compared to the regular version. We therefore wanted Andreas Preis to create the ‘Drive A Statement’ Project Tucson to demonstrate that this is a special new model for Hyundai. I believe he has achieved this, and it fits perfectly with our claim that you are driving a statement. We will soon be displaying this unique car at events around Europe.

Andreas-Christoph HofmannVice President Marketing and Product Hyundai Motor Europe

New Tucson N Line: a family SUV with Hyundai N sportiness

The Tucson N Line is the first Hyundai SUV with the sporty N Line look and feel. Available in three powertrain variants, the model provides customers with the option to choose a family-friendly vehicle that suits their daily driving needs.

The new trim features exterior and interior elements inspired by N, Hyundai’s high-performance range. The dynamic design features are complemented on the two petrol models by refined chassis and suspension settings to customers can experience a more sporty drive feel. In the interior, consumers can enjoy N-branded leather sport seats and a sport steering wheel. Other enhancements include alloy pedals and the leather-wrapped, red-accented N gear shift lever.


All-New Hyundai Kona Hybrid: Even more to offer European customers

All-New Hyundai Kona Hybrid: Even more to offer European customers
All-New Hyundai Kona Hybrid: Even more to offer European customers

Hyundai Motor is enhancing its popular, award-winning Kona line-up with the launch of the All-New Kona Hybrid.

A natural extension to the Kona family, the All-New Kona Hybrid responds to European customers’ demands for more SUV-bodied eco-mobility models. In addition to its bold design, it offers an efficient full hybrid powertrain and features a range of technology enhancements including advanced Blue Link® connectivity features, SmartSense™ active safety and driving assistance systems, as well as state-of-the-art infotainment features. 

The original Kona, taking its name from the stunning Kona District on the Big Island of Hawaii, originally launched in 2017 as Hyundai’s first sub-compact SUV in Europe. Last year, the Korean automaker introduced the Kona Electric, its first full electric compact SUV. In addition, Hyundai unveiled a special Kona Iron Man Edition with a limited global production run. Since the original Kona arrived on the market in October 2017, nearly 120,000 in total have been sold in Europe.

The award-winning Kona family

Hyundai’s stylish Kona range has exceeded customer demand across Europe. After its first full year of sales, Kona has captured new customer groups and significantly contributed to Hyundai’s strong position in the trending segment of compact SUVs. The impressive worldwide demand for the popular Kona Electric version in particular, thanks to its powerful electric drivetrain and long driving range, has surpassed even Hyundai’s expectations. 

In addition to their sales success, both the Kona and Kona Electric have won a number of awards over the past 18 months. Last year, the Kona achieved international recognition by winning an iF Design Award for its eye-catching exterior design. Meanwhile, Spanish newspaper ABC named it their Car of the Year 2019. The Kona Electric, on the other hand, has received awards for its eco-friendly credentials, having been named ‘The Greenest Car in Switzerland’ at the Swiss Car of the Year Awards 2019. The UK’s Next Green Car Awards also declared Hyundai’s full-electric SUV its Car of the Year in 2018. And there have been many other accolades along the way.

The All-New Kona Hybrid is a natural extension of Hyundai’s popular model range

Hyundai is now offering a full hybrid version of its award-winning SUV. Following soon after the unveiling of the New IONIQ, the All-New Kona Hybrid is a natural extension to both Hyundai’s Kona family and its eco-mobility range, making cleaner mobility available for even more drivers. It builds on the success of the original Kona and Kona Electric by offering customers the choice of an eco-mobility SUV that fits their needs.

The All-New Kona Hybrid features the Kappa 1.6-litre GDI, a direct-injection petrol four-cylinder engine providing maximum power of 105 PS and 147 Nm of torque. Its permanent magnet electric motor delivers 43.5 PS (32 kW) with maximum torque of 170 Nm.*

Alongside this, the 1.56 kWh lithium ion polymer battery delivers outstanding charge and discharge performance, optimising output from the high voltage battery and allowing for rapid regeneration. Together with the powertrain output of 104 kW (141 PS) and up to 265 Nm of torque, this ensures the All-New Kona Hybrid delivers a dynamic driving experience.

The All-New Kona Hybrid offers technological enhancements including Blue Link®

The All-New Kona Hybrid features Blue Link®, a connected vehicle system which uses embedded telematics to allow drivers to remote lock or unlock their vehicle via a smartphone app.

The optional Audio Video Navigation system (AVN) displays a wide variety of useful information across its 10.25-inch split touch-screen, and features Cloud-based voice recognition in six languages* (*only together with Blue Link). The screen can be customised providing two home screen versions and the ability to edit displayed widgets and icons. 

When choosing the standard connectivity system, customers benefit from Display Audio to mirror their smartphone’s content onto the 7-inch display via Android Auto and Apple CarPlay.

In addition to this, the All-New Kona Hybrid arrives with Hyundai LIVE Services available when customers choose navigation. Drivers receive a five-year free subscription for this feature, which offers up-to-the-minute information about weather, traffic, speed camera warning (where legally allowed), nearest fuel stations with location and pricing information, on- and off-street parking, live nearby-dealer information and live POI search.

A large cluster screen highlights dedicated HEV-specific graphics for customers. The connectivity offer is rounded off by an optional combiner type head-up display, projecting relevant driving information directly to the driver’s line of sight. This allows for the faster processing of information while keeping attention on the road ahead.

To ensure that occupants’ phones are always charged, the All-New Kona Hybrid also provides an optional wireless inductive charging pad (Qi standard) for mobile phones.

An updated interior design and convenience features

Alongside these convenience features, the All-New Kona Hybrid has its own dedicated interior colour pack. This consists of white accents around the air vent surrounds and gear shift bezel, as well as Glossy Black accents on the door handles, steering wheel spoke and air vent bezel, and a grey headliner.

Standard models feature black woven cloth seats with white stitching, and customers can also choose black cloth-leather seats with white piping, or black leather seats with white stitching. 

In addition to the exclusive Black-White colour pack that is standard on Kona Hybrid, customers can choose from three other expressive colour packs known from Kona: Orange, Lime and Red. The colour accents are featured on the air vent surrounds, around the gearshift, the engine start button ring, the stitching on the seats and steering wheel. All interior colour options come with a black ceiling. The Lime and Red options are moreover available with coloured seat belts as well as glossy black interior door handles and steering wheel spoke, while the steering wheel itself is perforated

Kona Hybrid offers several features for maximum passenger convenience. The optional heated steering wheel provides warmth and comfort even in the coldest weather. Power front seats can feature an optional 3-step ventilation and 3-step heating system for a comfortable ride in any weather conditions (heating function also available with manual seats), while optional heated rear seats offer a high level of comfort for passengers.

The stylish exterior also gets design upgrades

The All-New Kona Hybrid inherits the same expressive design and ‘go anywhere’ attitude of the Kona and Kona Electric. At the front of the vehicle is Hyundai’s trademark Cascading Grille, while twin headlamps are available with full LED technology.

In addition to the launch colours of Blue Lagoon with a black roof, customers can choose from 26 other different colour combinations to tailor the look of the car to their personal style. Customers can choose from between two newly designed and dedicated alloy wheels, one design available in the standard 16-inch and the other on the  optional 18-inch size.

An upgraded safety package

For a comfortable and safe driving experience, the All-New Kona Hybrid is equipped with a comprehensive Hyundai SmartSense technology package. This cutting-edge driver assistance system constantly monitors the environment around the vehicle to protect drivers from potential hazards while on the road.

The All-New Kona Hybrid’s leading safety package includes Front Collision Warning and Avoidance Assist with pedestrian and cyclist detection ability. In addition, customers can also choose the optional Smart Cruise Control (SCC) with Stop & Go. This goes further than standard cruise control by incorporating advanced safety features such as automatic braking. It uses front radar sensors to maintain a constant speed and distance from the vehicle ahead by automatically accelerating and braking.

If traffic comes to a halt, the Stop & Go system applies the brake until the car comes to a standstill and accelerates to the desired speed as soon as the road is clear. If the vehicle stops for longer than three seconds, the driver has to activate the system again with the steering wheel controls or by briefly pressing the accelerator pedal.

The optional Lane Following Assist works in tandem with SCC with Stop & Go for the highest driver convenience by keeping the car in the centre of a lane so drivers can navigate safely even in heavy traffic during rush hour. Meanwhile, the optional Intelligent Speed Limit Warning uses the front camera and information from the navigation system to identify road speed signs and displays the speed limit and no-passing signs in real time. Additional options include Blind-Spot Collision Warning and Rear Cross-Traffic Collision Warning, while Driver Attention Warning, Lane Keeping Assist and High Beam Assist come standard. 

The All-New Kona Hybrid also features an Electronic Parking Brake (EPB) at the command of the driver’s fingertips as standard.

ECO-Driving Assist System: state-of-the-art technology to improve fuel economy

The All-New Kona Hybrid with the 10.25-inch AVN is equipped with the ECO-Driving Assist System (ECO-DAS) to help improve fuel economy. The integrated Coasting Guide analyses road information from the navigation system to notify the driver when deceleration (for example change of direction, cross-roads, highway exits) is imminent. The feature aims to reduce fuel consumption and minimise brake usage. The Coasting Guide can be activated when in Eco mode between 40 and 160 km/h.

Eco-DAS is further equipped with a Predictive Energy Management system, which manages charging and discharging of the battery in uphill and downhill situations to maximise the battery usage. When an incline is expected on a route, and the battery state of charge is low, the vehicle increases engine operation slightly to pre-charge the battery ahead of the uphill section. This ensures that the electric motor can assist going uphill and minimizes the inefficient use of the petrol motor on incline driving situations – thus optimizing fuel-efficiency. If the battery is sufficiently charged, IONIQ Hybrid increases the level of electric motor power usage before driving downhill to minimise fuel consumption. The electric power is then recovered on the way downhill by regenerative braking.

Enhanced driving features

Thanks to the All-New Kona Hybrid’s dynamics and performance, drivers can enjoy the fun-to-drive aspect of a well-built hybrid car with the responsive shifts of a 6-speed dual clutch transmission. Pressing the gear stick to the left, drivers can switch to Sport mode. Paddles on the steering wheel act as manual shifters.


Hyundai Motor launches new communication campaign

Hyundai Motor launches new communication campaign
Hyundai Motor launches new communication campaign

Hyundai Motor Europe is launching its new ‘Progress’ campaign, which demonstrates how its heritage formed the progressive spirit that has made it a leader in future mobility today.

Combining brand history and product contents in eye-catching films, the campaign launches with the tagline “Next Awaits”.

From fast follower to leader in future mobility

In 1947, the Hyundai Engineering and Construction Company were founded. Following the liberation of South Korea in 1945, the company was awarded major government construction contracts and became responsible for building much of the country’s transportation infrastructure as the nation rapidly industrialised, including the Kyeong-bu expressway, among other important structures. Hyundai therefore became a strong driver in the mobilisation of a whole nation and set the wheels in motion to modernise South Korea.

In 1967, Hyundai Motor Company was founded. The following year, the construction of the company’s Ulsan assembly plant was completed. Today, it is the world’s largest integrated automobile manufacturing facility, with an annual production capacity of 1.6 million units. With a global vessel fleet operated by Hyundai Glovis and its own steel-making affiliate, Hyundai Motor Group controls the whole value chain.

Following the construction of the Ulsan plant, the company decided to develop their own car. George Turnbull, the former Managing Director of Austin Morris at British Leyland, was hired in February 1974 and he developed the Pony, which was introduced to the market in December 1975. Featuring styling by Giorgetto Giugiaro, this compact rear-wheel drive automobile was the first mass-produced South Korean car. It was introduced to the European market in 1978 and was Hyundai’s flagship vehicle for many years.

Throughout the last half-century, Hyundai has refused to stand still. The brand has made considerable investments in hydrogen-powered fuel cell and electrified vehicles to confront the challenges brought about by climate change. In 2016, the company introduced the IONIQ, the world’s first car to be offered with three distinctly different electrified powertrains.

Next Awaits

The ‘Progress’ campaign motto “Next Awaits” was born out of the idea that the company got to where it is today due to its willingness to take risks and lead where others follow – and it will not stop here.

Besides print and online advertisements, the ‘Progress’ hero film is part of the campaign. The main film shows how Hyundai has evolved from its industrial origins to becoming an automotive leader in future mobility. Alongside current models like the IONIQ Electric, Kona Electric and NEXO, viewers are shown some of Hyundai’s best-loved vintage cars, like the Pony. Other campaign films focus on key product pillars of Hyundai’s lineup, including the IONIQ, Kona Hybrid and the successful i-family.