Three public debuts at home motor show: Hyundai Motor at the 2017 IAA

Three public debuts at home motor show: Hyundai Motor at the 2017 IAA

Hyundai Motor is presenting three public debuts of new vehicles at the 67th International Frankfurt Motor Show: Hyundai’s first high-performance car i30 N, the elegant i30 Fastback and the bold KONA.

These new models are the latest milestones on Hyundai Motor’s journey to become the number one Asian automotive brand in Europe by 2021. The public debut at Frankfurt Motor Show will be a homecoming for the three models: after all, the brand has its European and German headquarters, design, technical and testing centres and its motorsport operations rooted in the region.

The Hyundai Motor press conference will take place on Tuesday, September 12 at 12:55 CEST at the Hyundai stand in Hall 8, Stand C 29.

Stage for Hyundai Motor’s 2017 debuts

The i30 N is Hyundai Motor’s first high-performance car under the N line-up inspired by motorsport. Built on the New Generation i30, this car has been developed from the ground up to deliver maximum fun to drive in everyday life on the road as well as on the track. The i30 N is powered by a 2.0-litre turbocharged engine available with two power outputs: the Standard Package engine delivers 250 PS, whereas the Performance Package engine’s maximum power is boosted to 275 PS. Both outputs deliver a maximum torque of 353 Nm and reach a maximum speed of 250 km/h. The 250 PS version reaches 100 km/h in 6.4 seconds, the 275 PS version in 6.1 seconds. Hyundai’s new high-performance car is all about precision, control, safety and durability when it comes to sharp performance and driving excitement. The key high-performance features are segment-leading for Hyundai Motor’s first N model and can be chosen individually by the driver depending on his or her driving mood.

With the i30 Fastback, Hyundai Motor is entering the compact market with a premium, classy, five-door coupé. The i30 Fastback is characterised by its strong stance and sporty, elongated lines. By offering the latest Hyundai SmartSense™ active safety and driving assistance features, the i30 Fastback democratises technology, as do the other members of the i30 range. The powertrain line-up of the i30 Fastback consists of two downsized turbocharged petrol engines carried over from the New Generation Hyundai i30. With the i30 Fastback, Hyundai Motor makes premium design features accessible for everyone.

The All-New KONA is a true SUV with a bold and progressive design, premium features, accessible connectivity and latest safety technologies. Hyundai’s KONA offers a sleek, sharp design with full-LED twin headlamps, two-tone roof and a choice of ten distinctive exterior colours. This new SUV combines optional on-demand four-wheel drive, 7DCT and Hyundai’s latest powertrains. It expresses the lifestyle of modern urban customers.

The i30 N TCR, Hyundai Motorsport’s first project intended specifically for track racing, already attracted plenty of attention during its public debut at the recent ADAC TCR Germany championship. At the 2017 Frankfurt Motor Show the i30 N TCR will be presented for the first time to a wider audience. Built to the TCR regulations that were introduced in 2015, the i30 N TCR is designed to be sold to customers to compete in the growing number of national and international series where TCR-specification machinery is eligible. The i30 N TCR complements Hyundai’s forthcoming high-performance N range and will further show the high-performance engineering capabilities of the brand.

In line with the TCR regulations the i30 N TCR is powered by a two-litre turbocharged engine, connected to a six-speed gearbox operated by steering wheel mounted paddles. The 100-litre fuel tank in the car is equipped with an endurance refuelling kit, allowing customers to compete in both sprint and long distance events.

courtesy: www.hyundai.news

Hyundai’s Elec City: the future of public transportation?

Hyundai's Elec City: the future of public transportation?

Hyundai's Elec City: the future of public transportation?

Hyundai Motor recently unveiled its new all-electric-powered bus, which it plans to put into mass production next year. But does it represent the future of public transportation?

As part of its mission to make eco-friendly vehicle technology accessible for everyone, Hyundai Motor has unveiled an all-electric-powered bus, dubbed ‘Elec City’, that is no mere prototype – the company intends to put it into mass production in 2018. Yeongduck Tak, Senior Vice President and Head of Commercial Vehicle R&D Division, revealed it was very much a part of Hyundai’s strategy moving forward when he described it as providing “a glimpse into the future of public transportation”.

Scheduled for launch next year, Elec City has a range of up to 290 km (180 miles), while its 256 kWh lithium-ion polymer battery can be fully charged in just over an hour, making it more than ready to service a city bus route from morning through to night. It certainly opens up a new route on Hyundai’s environmental and intelligent roadmap, following in the footsteps of the hydrogen-powered ix35 Fuel Cell and the IONIQ’s hybrid, plug-in hybrid and all-electric powertrains. But are electric buses really the future?

They are already an established part of China’s present. In 2015, over 98 percent of the world’s 173,000 electric buses were driven on Chinese roads. This huge take-up was attributed to a combination of urban air quality targets and government subsidies, as well as the availability of financing options for transport operators.

Hyundai's Elec City: the future of public transportation?

Europe starts to electrify
As that statistic suggests, Europe has been much slower to adopt this new technology. However, according to a report by the EU’s ZeEUS (Zero Emission Urban Bus System) project, by the end of 2016 the continent had over 1,300 electric buses in service or on order.

The key driver of growth is of course the role that zero-emissions transportation will play in tackling public health, with the EU having set a goal of reducing its greenhouse gas emissions by at least 80 percent by 2050. The huge reduction is borne of necessity: a European Environmental Agency report, ‘Air Quality Europe’, showed that in 2013 every major European city besides from Dublin in the Republic of Ireland exceeded the EU’s NOx (nitrogen dioxide) target.

Among those identified in the report was London, which suffered worse pollution than Beijing in January this year, leading mayor Sadiq Khan to warn that the city faced a serious air pollution crisis. As part of the response, six months later Kahn and Transport for London announced it would introduce three more electric-only bus routes – bringing the total number of these routes in the capital to six – and purchase a further 56 electric buses to bring the total number on London’s roads to over 170.

With a 2016 study by UITP (Union International des Transports Public) showing that almost half of the EU’s buses were still operating to Euro 3 emissions standard or older – well below the Euro 6 standard that all buses sold post-January 2017 must meet – public transport operators across the continent need to renew their fleets urgently. According to the ZeEUS report, 19 operators and authorities, covering about 25 European cities, have published a strategy for the introduction of electric buses by 2020. By then, they will have over 2,500 electric buses, representing 6 per cent of their total fleet of 40,000.

Another 13 public transport operators and authorities in a further 18 European cities have a strategy with a 2025 target date. By this time they aim to have more than 6,100 electric buses in service, representing 43 per cent of their total fleet of 14,000.

The world’s going electric
Beyond Europe and China, the rest of the world is gradually turning to zero-emission public transportation too. Last month, Los Angeles’ Metropolitan Transportation Authority unveiled plans to spend $138m on electric buses, with the goal of creating an emission-free fleet by 2030. July also saw Nitin Gadkari, India’s minister for road transport, urge a meeting of over 3,000 bus operators to opt for electric-powered vehicles over the standard diesel option.

Looking at the bigger picture, a senior World Bank official has reasoned that with the global transport sector responsible for 23 percent of energy-related greenhouse gas emissions, there will be no significant headway made on tackling climate change without “greener, more sustainable mobility”. Jose Luis Irigoyen, the bank’s Senior Director for the Transport and Information and Communications Technologies Global Practice, said that more than 70 per cent of the Nationally Determined Contributions that countries proposed to implement as part of the 2015 Paris Agreement include transport commitments.

Analysis international market research firm TechSci Research has suggested that the global market for electric buses is set to grow by 17 percent every year to 2021. If you haven’t caught a ride on one in your town or city to date, the signs are that it won’t be long before they become hard to miss.

courtesy: www.hyundai.news

The New Generation i30: class-leading road safety

The New Generation i30: class-leading road safety

The New Generation i30: class-leading road safety

From the introduction of basic equipment such as seat belts and airbags to active features like Autonomous Emergency Braking, car safety has certainly come a long way over the past half a century.

Once innovative, these days features like head restraints that shield us in the event of a collision are commonplace in all cars. Meanwhile, technology like anti-lock braking systems (ABS) and electronic stability control (ESC) that prevent skids and spins are now standard too. We’ve never been more secure behind the wheel.

However, the former only come in to play once our vehicles have actually become involved in a collision, and while the latter might help us stay in control and avoid any incident, they still rely on a driver to respond. However carefully and responsibly you drive, there’s no guarantee you’ll be able to react correctly or in time.

A new movement in car safety
The good news is that a new movement in car safety is under way, and it is developing the equivalent advances of the past fifty years in the space of just five. As a result, the unreliable human factor will be removed altogether, as a new wave of vehicles that autonomously predict and avoid danger become accessible in all segments of the market.

Hyundai Motor has been at the forefront of this revolution, as witnessed in new models like the New Generation i30 that introduces the latest Hyundai SmartSense™ active safety and driving assistance technologies. The comprehensive package complies with the highest European safety standards: Autonomous Emergency Braking (AEB) with Front Collision Warning System and Pedestrian Detection, Advanced Smart Cruise Control, Blind Spot Detection, Driver Attention Alert, Rear Cross Traffic Alert, Lane Keeping Assist System, Speed Limit Information Function and High Beam Assist.

The genesis for many of these innovations came about courtesy of Hyundai’s research and development programme into driverless vehicles.

Using front-mounted camera and radar systems, the New Generation i30 scans the road ahead for preceding vehicles and applies partial or maximum breaking force if a potential collision is detected. If the driver begins to depart a lane unintentionally, the i30’s Lane Keeping Assist System senses the car’s position and sounds an alarm before using corrective steering to guide the driver back to a safe position.

The i30’s Advanced Smart Cruise Control uses front radar sensors to maintain a constant speed and distance from the vehicle ahead by autonomously accelerating and braking. When traffic stops, it applies the brake until the car comes to a standstill, automatically restarting the motor and accelerating when forward movement ahead is detected.

Hyundai has combined all of these systems and utilised the computer processing power now available, so its cars can see and respond to danger much faster than any human.

Hyundai’s New Generation i30 receives five-star rating from Euro NCAP
Last year, Euro NCAP, the independent vehicle assessment organisation responsible for awarding car safety ratings in Europe, began testing Autonomous Emergency Braking systems as part of its safety tests. Cars fitted with the best systems benefit from higher safety ratings.

The New Generation i30 received the maximum five-star safety rating from the body, and the results highlighted its AEB system in particular. Hyundai Motor is the first car manufacturer to receive the five-star rating for this segment under the new revised rating scheme.

courtesy: www.hyundai.news

Sponsorship on target: Hyundai Archery World Cup 2017

Sponsorship on target: Hyundai Archery World Cup 2017

Sponsorship on target: Hyundai Archery World Cup 2017

Since 2016, Hyundai Motor has been the sponsor of the World Archery Federation, the world’s largest umbrella organisation for the sport of archery.

Accordingly, the brand is lending its name to the Hyundai Archery World Cup and the Hyundai World Archery Championship up to the end of 2018.

The Hyundai Archery World Cup covers four separate events, each of which takes place at a different location. This year, the tournament has so far been held in Shanghai (China), Antalya (Turkey) and Salt Lake City (USA). From August 8 to 13 the Hyundai Archery World Cup stops off in Germany, where it is hosted in Berlin. Approximately 350 participants from 40 nations participate in the individual events in two different disciplines. The best seven archers and one representative of the host country in each discipline qualify for the Hyundai Archery World Cup Final, to be held on September 2 and 3 2017 in Rome.

The German Shooting and Archery Foundation is organising the tournament with the collaboration of the World Archery Federation. The qualifying round takes place from August 8 to 11, the finals will be held on August 12 and 13.

To support the German Shooting and Archery Foundation, Hyundai Motor Deutschland is providing a fleet of cars, consisting of four Hyundai i30 Wagon, for a period of one year. Six additional i30 Wagon will be used for shuttle services for the athletes and the President of the World Archery Federation during the contest. The Hyundai i30 Wagon was launched in July 2017. It offers best-in-class standard active safety, with Lane Keeping Assist System, Driver Attention Alert, High Beam Assist, Autonomous Emergency Braking (up to 75 km/h) and Advanced Smart Cruise Control on board at all times. With up to 1,650 litres of space, the i30 Wagon has one of the largest boots in its segment, so it is ideally equipped for use during the Hyundai Archery World Cups 2017. Besides providing mobility services, Hyundai Motor has a promotional stand and is offering test drives as well as a varied supporting program for visitors.

courtesy: www.hyundai.news

The Hyundai Tucson: Looks Great. Is Great.

The Hyundai Tucson: Looks Great. Is Great.

The Hyundai Tucson: Looks Great. Is Great.

Hyundai Motor has released a new advertisement in the style of a movie trailer that demonstrates how the Hyundai Tucson is ready for all your everyday adventures.

The new campaign for the Hyundai Tucson is a fully-integrated online approach that combines a series of videos that engage with the audience by telling an exciting story. The Hyundai Tucson’s distinctive, dynamic and sleek design is cited by customers as the number one reason for purchase.

With the new campaign, Hyundai Motor continues to build on the success of the Tucson as one of the best-selling models. The core element of this new campaign is a cinematically stylish 2.5-minute short film called “The Switch” – the main character’s car gets switched for a Tucson – and he ends up driving into an unexpected, adrenaline-filled rollercoaster of a day: stopping for a sexy hitchhiker, getting chased by a crazy clown and escaping a wild pursuit. The film shows that Tucson is ready for all your everyday adventures.

“The Switch” plays on the conventions of a road movie, and helps to bring to life the Hyundai Tucson’s key features. The film is complemented by a Hollywood-style 30-second TV commercial that gives viewers the impression they are watching a high-octane movie trailer. The Hyundai Tucson’s bold presence and its athletic design is captured in the new campaign slogan: “The Hyundai Tucson: Looks great. Is great.”

Smart Power Tailgate
The Hyundai Tucson is equipped with a host of convenience and connectivity features which are tailored to each driver’s needs. This includes the Smart Power Tailgate, which boasts the widest opening in the class. To ease loading, this opens as the key-holder approaches. Keyless-entry and engine start, as well as an electronic parking brake, offer added convenience for drivers.

Rear View Camera
An integrated Rear View Camera with dynamic guidelines comes with the Hyundai Tucson as standard. This provides additional safety for drivers while reversing and feeds to the touchscreen display. Meanwhile, rear parking sensors are also available to make backing up easier. Sensors in the rear bumper give an audible warning that increases in frequency and tone as drivers get closer to objects in the area behind the vehicle.

Panorama Sunroof
The Hyundai Tucson’s Panorama Sunroof ensures drivers don’t miss anything in the sky above them. This twin panel, tilt-and-slide glass roof opens extends from the front seat tenth back and opens with the touch of a button, bringing in light and fresh air. The Panoramic Sunroof provides a 30% wider opening than the previous model.

Blind Spot Detection
In recent years, advanced safety assist systems have become standard for cars like the Hyundai Tucson as technology continues to evolve. Blind Sport Detection systems watch where drivers can’t, and provides 180 degrees of coverage around the car. The driver assistance technology tracks vehicles approaching alongside or beside drivers. A flashing light on the wing-mirror is accompanied by either a warning sound or sometimes vibration in the steering wheel. This warns drivers about to change lanes if other cars are obscured in the blind spot, or if someone is too close to the vehicle but not visible in the rear-view mirror.

The Hyundai Tucson is tailor-made for European drivers
Designed in Europe, the Hyundai Tucson is a compact SUV that is specially tailored to fulfil the expectations of European drivers. It became Hyundai Motor’s fastest-selling car in the region when it launched in September 2015. Its quality and reliability are guaranteed by its 5-star Euro NCAP safety rating and industry-leading 5-year unlimited mileage warranty. Last year, it won the iF Design Award 2016 in the “Product” discipline, under the “Automobiles / Vehicles / Bikes” category.

courtesy: www.hyundai.news