Mopar Turns 80: No Signs of Slowing Down

Mopar Turns 80: No Signs of Slowing Down

Mopar Turns 80: No Signs of Slowing Down

Mopar celebrates its 80th birthday on Aug. 1. From humble beginnings as a name for engine anti-freeze, the Mopar brand has come a long way and shows no signs of slowing down as it rolls past 80 years on the history odometer.

Today, the Mopar name works harder than ever — delivering high-quality service, parts and customer care for FCA vehicle brands and owners across the globe. Mopar reaches more than 150 markets, offers a portfolio of more than 500,000 products, taps into a network of more than 50 parts distribution centers around the world and welcomes almost 3 million visitors per year to the brand’s online Mopar Owner Center.

Aug. 1, 1937, is when the Chrysler Corp. introduced its ethylene-glycol-based anti-freeze under the Mopar name – a contraction of the words Motor and Parts. Two years later the company would trademark the Mopar name as the portfolio of parts grew rapidly. That growth spurred the opening in 1953 of the Mopar Parts Depot near Detroit in Center Line, Michigan, which today still serves as the spiritual hub for Mopar, shipping more than 16.5 million parts a year.

Mopar’s performance heritage roared to life in the 1960s. Trailblazers including a group of engineers calling themselves the Ramchargers and NHRA icon “Big Daddy” Don Garlits push the speed envelope on the strip and cement the brand’s reputation for success at the track. The HEMI® engine also dominates in muscle cars on the street as passionate enthusiasts and owners begin to refer to any Dodge, Chrysler or Plymouth vehicle as a “Mopar” car, giving the brand name recognition unlike any other service and parts organization.

As electronics take on a larger role in engine and vehicle performance, Mopar boosts its emphasis on customer care and technician training. The Mopar College Automotive Program (CAP) is launched, partnering with community colleges and dealerships on a two-year education/internship to train the next generation of service technicians.

Mopar has equipped service technicians with advanced technology, such as the wiTECH wireless diagnostic system, to help repair vehicles faster and right the first time. The growth of hand-held wireless devices helps Mopar, through a series of vehicle-information apps, open a new channel of communication with owners.

In 2008, Mopar launches its quick, convenient Express Lane service in dealerships, offering easy access to critical service needs such as oil changes and vehicle inspections. Mopar Express Lane has rapidly expanded to encompass more than 1,750 outlets in operation in more than 20 countries.

From that single line of anti-freeze, Mopar’s parts portfolio now runs the spectrum from basic maintenance items to performance parts for Jeep®, Dodge, Chrysler, Ram and FIAT vehicles, to Magneti Marelli brand parts for a wide range of non-FCA vehicles. Mopar and its partners also service enthusiasts looking to restore classic vehicles or add a modern touch, such as the recently introduced Crate HEMI Engine kits.

The drag strip continues to be the home of HEMI and Mopar racing technology, with the Dodge Challenger R/T Funny Cars of the Don Schumacher Racing stable dominating the NHRA class. Mopar-backed driver Matt Hagan is running a special 80thAnniversary paint scheme on his car.

courtesy: blog.chryslergroupllc.com

Sonoma Wine Country Does Not Bear Fruit For Dodge And Mopar

Sonoma Wine Country Does Not Bear Fruit For Dodge And Mopar

Sonoma Wine Country Does Not Bear Fruit For Dodge And Mopar

There is beautiful wine country surrounding Sonoma Raceway in California, but Dodge and Mopar® drivers will not be sorry to leave. Jack Beckman set the pace for Mopar this weekend at the NHRA Sonoma Nationals, turning in a valiant effort in his Infinite Hero Dodge Charger R/T Funny Car with a semifinal appearance.

Yet, despite Beckman’s best attempt, the Sonoma event ended a streak of 11 consecutive final-round appearances by Mopar Dodge Funny Cars in 2017. It was also the first time this year that neither a HEMI®-powered Funny Car nor Top Fuel dragster from Don Schumacher Racing (DSR) appeared in at least one category final round.

However, Mopar Funny Cars still have claimed 12 of 15 event wins on the NHRA Mello Yello Drag Racing Series schedule this season, while Mopar Top Fuel machines have four wins to their credit.

At Sonoma, Beckman first drove his Mopar Dodge from DSR past Jonnie Lindberg on a clean pass in the first round when the young Swedish driver had issues at the hit of the throttle. Beckman next took down Del Worsham in round two, despite an explosion as the car crossed the finish line. Beckman gave up lane choice to J.R. Todd in the semis, but still looked like he had the race won when Todd smoked the tires at the starting line. Beckman’s car slowed as he worked his way down the track though, allowing eventual event winner Todd to make a come-from-behind pass for the win and end Beckman’s march.

Also in Funny Car, Tommy Johnson Jr. and his Make-A-Wish Dodge Charger R/T team from DSR began their day by defeating teammate Ron Capps in the first round for the second week in a row. Johnson next matched up against Courtney Force in round two, where each driver struggled to find traction at the starting line. Both pedaled but Force ultimately turned on the win light.

Matt Hagan, meanwhile, went out in the first round after smoking the tires in his Mopar 80th/Express Lane Dodge Charger R/T Funny Car. He fell to Del Worsham even as Worsham also struggled to get down track.

In the Top Fuel ranks, Leah Pritchett set a track record during qualifying to earn No. 1 honors. She defeated Terry Haddock in her Papa John’s Pizza/Mopar Pennzoil dragster from DSR during round one, but dropped cylinders forced her to bow out in the second round to Terry McMillen.

Pritchett’s Mopar-powered Top Fuel teammate, eight-time champion Tony Schumacher, smoked the tires in his U.S. Army car when the light turned green in the first round. He tried to pedal but eventually was forced to give up and was upset by Scott Palmer. Even with the team’s recent struggles, Schumacher still secured a spot in the NHRA Countdown to the Championship playoffs during the weekend.

courtesy: www.drivesrt.com