Toyota’s All-New Crown Sport PHEV Revs Up Sporty Driving and Green Performance


Toyota Motor Corporation proudly announces the launch of the latest addition to its lineup—the Crown Sport Plug-in Hybrid Electric Vehicle (PHEV). Released for sale in Japan today, this innovative model is designed to elevate the driving experience with a perfect blend of sporty dynamics and environmental consciousness.

The Sport PHEV, a new member of the Crown family, boasts a captivating design that not only appeals to the senses but also promises drivers an enhanced, exhilarating journey. Featuring exclusive equipment for a sportier feel, the vehicle is equipped with a high-capacity lithium-ion battery that delivers a BEV-mode cruising range suitable for daily use, seamlessly combining driving pleasure with outstanding environmental performance.

As part of Toyota’s commitment to decarbonization, the Sport PHEV joins the Crown Crossover HEV, Sport HEV, Sedan HEV, and FCEV models, offering customers a diverse range of options. Toyota continues its multi-pathway approach, expanding its electrified vehicle lineup to cater to various needs and contribute to the realization of a carbon-neutral society.

Vehicle Overview:

  • Fun Driving Experience: The Sport PHEV features a 2.5-liter Series Parallel Plug-in Hybrid System with a high-output density drive motor, reaching a maximum system output of 225kW (306PS) for seamless and powerful acceleration.
  • Advanced Technologies: With an E-Four electric 4WD system and Adaptive Variable Suspension (AVS), the vehicle ensures superior driving stability and a smooth, planted ride.
  • Sporty Design: The exterior boasts 20-inch ventilated disc brakes, exclusive six-piston calipers, and a captivating 21-inch black aluminum wheel design. The interior features a dynamic black and red color scheme, complemented by sports seats with red stitching.

Convenient Features:

  • “My Room Mode”: Allows users to enjoy air conditioning and audio systems from an external power source during normal charging, creating a comfortable interior space for various activities.
  • External Power Supply: Equipped with a maximum 1,500W (AC 100V) external power supply function, providing utility during blackouts, emergencies, or outdoor activities.
  • Charging Options: The vehicle supports standard and rapid charging, with rapid charging capable of reaching approximately 80% capacity in 38 minutes.
  • Vehicle to Home (V2H): Enables the vehicle to supply stored electricity to the home during blackouts, contributing to a seamless supply and demand of electricity.

Sporty Credentials:

  • Exterior Design: Featuring 21-inch tires and exclusive black aluminum wheels with triple spokes, the Sport PHEV exudes a sporty and luxurious feel.
  • Interior Design: The interior showcases a black and red asymmetrical color scheme, luminous material for strong shading and vivid coloration, and sports seats with red stitching for driver support and added excitement.

Toyota’s Crown Sport PHEV represents a leap into the future, combining the thrill of sporty driving with state-of-the-art green technology.

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Driving Safety for Two: Toyota’s Innovative Quest to Secure Pregnant Passengers


In late 2022, a team of four women and one man at Toyota posed a seemingly straightforward yet crucial question: How can we ensure seat belt safety for pregnant women? The realization that expectant mothers often feel insecure with the current seat belt designs sparked a simple yet powerful idea.

Juliana Said, a body design engineer at Toyota Motor North America (TMNA) R&D, expressed surprise at the widespread misconception that seat belts might not be safe for pregnant women. Some were even avoiding using them. The team set out to debunk this myth and explore ways to enhance seat belt designs for expectant mothers.

However, their journey faced unexpected challenges. Limited research on seat belt effectiveness for pregnant women and a market flooded with untested safety devices complicated matters. The most significant hurdle, though, was the entrenched belief that seat belts could harm a fetus during a crash, leading some expectant mothers to drive without belting up.

Contrary to popular belief, properly worn seat belts are safe for pregnant women, offering better crash outcomes than going unbelted. To address these issues, Said and her team collaborated with Toyota’s Collaborative Safety Research Center (CSRC) in Ann Arbor, Michigan. The CSRC, in turn, partnered with the University of British Columbia, utilizing a specialized MRI machine to map anatomies in a seating position.

While statistics show that belted pregnant women fare better in crashes, the lack of standardized tools for assessing pregnant occupant safety prompted the CSRC to create a three-dimensional model of pregnant bodies. This model, derived from UBC’s MRI-generated data, aims to provide insights into different body shapes, sizes, and pregnancy phases.

This research aligns with Toyota’s THUMS digital crash injury model, a virtual crash-test dummy developed through extensive research on human tissue reactions to crash forces. The collaboration with UBC uses a unique MRI method to create digital representations of pregnant drivers, shedding light on how seat belts interact with bones and internal organs.

Peter Cripton, director of the Orthopedic and Injury Biomechanics Group at UBC, emphasized the exciting collaboration with Toyota, noting that the published data will benefit not only Toyota but also the broader injury biomechanics research community.

Beyond enhancing vehicle safety, the research may address the efficacy of third-party devices for pregnant women, such as seat cushions, specialized lap belts, and metal shields. With better information, including virtual pregnant crash-test dummies, researchers aim to draw more informed conclusions about the compatibility and safety of these devices with various car models.

Juliana Said emphasized the importance of research in evaluating such products, stating that what may seem obvious might not be compatible with the intricacies of a particular car’s design. Toyota’s commitment to safety extends not only to its products but also to contributing valuable research findings to benefit the broader automotive safety landscape.

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Toyota Unveils the Revitalized Land Cruiser ’70’ in Japan

Toyota-Land Cruiser 70

Toyota Introduces the Resurrected Land Cruiser ’70’ in Japan: A Fusion of Time-Honored Legacy and Contemporary Advancements for Enhanced Off-Road Excellence

Toyota City, Japan, November 29, 2023 – Today, Toyota Motor Corporation (Toyota) announced the re-launch of the Land Cruiser ’70’ in Japan, a vehicle deeply rooted in the universal values of the Land Cruiser series. Originating as the Toyota BJ on August 1, 1951, the Land Cruiser legacy spans 72 years, making it an enduring symbol of reliability, durability, and off-road capability.

The Land Cruiser ’70’ series, introduced in 1984, has consistently embodied the core values of the Land Cruiser brand. Utilized in diverse and challenging environments worldwide, it has played a crucial role in supporting local communities and enhancing the lives of individuals across the globe.

Key Features of the Land Cruiser ’70’:

  1. Powerful Off-Road Performance: The Land Cruiser ’70’ is equipped with a 2.8-liter direct-injection turbo diesel engine, delivering a robust combination of driving power and fuel efficiency. With a maximum output of 150 kW (204 PS) and a torque of 500 Nm (51 kgf·m), it ensures dynamic off-road performance synonymous with the Land Cruiser ’70’ series.
  2. Superior Steering Stability: Featuring a traditional ladder frame and electronic differential locks, the Land Cruiser ’70’ incorporates driving and braking control systems such as Vehicle Stability Control (VSC), Active Traction Control (A-TRC), Hill Start Assist Control (HAC), and Downhill Assist Control (DAC). These systems enhance steering stability, providing exceptional off-road capabilities while improving on-road comfort.
  3. Modern Design with Tradition: The exterior design preserves the unique silhouette of the ’70’ series, emphasizing utility and stability with its horizontal and vertical lines. Updated design details bring a contemporary touch to the classic look. The interior maintains a powerful horizontal design theme, combining functionality with luxurious materials for an elevated cabin experience.
  4. Enhanced Safety Features: The Land Cruiser ’70’ integrates a range of safety features, including a Back Monitor and Toyota Safety Sense, offering Pre-crash Safety, auto-control lighting, and drive-start control functions. These features ensure safety both on and off the road.
  5. KINTO Subscription Services: The Land Cruiser ’70’ will be available through KINTO subscription services, offering a hassle-free ownership experience. KINTO packages, starting at 45,760 yen per month (including tax), include insurance, taxes, maintenance, and other car-related costs, providing a convenient and affordable option for customers.

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First-Ever Lexus Jet Stars in Sony Pictures’ Men in Black: International

First-Ever Lexus Jet Stars in Sony Pictures’ Men in Black: International
First-Ever Lexus Jet Stars in Sony Pictures’ Men in Black: International

With today’s red carpet premiere of Sony Pictures’ highly-anticipated Men in Black: International comes the world debut of the Lexus QZ 618 Galactic Enforcer jet — the first in the brand’s new jet-class fleet. Currently available only to MIB agents, it is powered by hybrid transformer technology. With the push of a button it morphs from a 2020 Lexus RC F sport coupe into the most powerful IFO (Identified Flying Object) ever engineered by Lexus. It is also the only Lexus available in the darkest black in the entire universe: Umbra Black.

“The Lexus jet reflects the future of the Lexus brand – the far, far distant future,” said Lisa Materazzo, vice president of Lexus marketing. “With the most advanced alien-fighting technology, performance and sophisticated styling, it’s in a class of its own.”

In a top-secret exchange of knowledge with an alien partner, brokered by “the agency,” Lexus was able to secure Quasar Power Source2 Technology (QPST) that uses the power of the nearest Active Galactic Nucleus3 (AGN) to travel anywhere in the universe in seconds. Quasi-Stellar Objects4 (QSOs) are found in every galaxy that has a supermassive central black hole. So, all QPST-powered Lexus vehicles are named after black holes.5

Key jet features include:

  • IGPS (Inter-Galactic Positioning System)
  • Amazon Alexa* understands all seven trillion alien languages
  • Gamma ray headlamps
  • Infinite scaling technology 


  • Lexus’ very latest Quasar Power Source Technology (QPST)
  • Propulsion system named after Black Hole TON 618
  • 122 MPG (Millennia Per Gallon)
  • Three driving modes: EcoDrive, SportDrive, QuantumDrive
  • 0-60 in 0.0000000000001 nanoseconds
  • Light-speed-matching capability

Comfort & Design

  • Intergalactically sourced, ethically spawned Adorian leather 


  • Lexus’ latest transforming seats with a 31-point harnesses to accommodate every body type in the universe
  • Lexus Safety System+ (LSS+) with available force field technology 

Styles & Packages

  • Enforcer Package
  • Everything you need to protect the earth from the scum of the universe
  • Also available in six other colors, but naturally, Lexus recommends UmbraBlack

Lexus vehicles are the official fleet of Men in Black agents globally in the film. The 2020 Lexus RC F stars as the Men in Black agents’ vehicle of choice for their high velocity pursuits. The luxury sport coupe recently underwent an exciting change, making it faster, lighter and even more ready to transport the Men in Black as they save the universe.

“The Lexus RC F sports coupe and QZ 618 Galactic Enforcer jet provide the perfect vehicles for our team of Men in Black agents as they protect the galaxy,” said Jeffrey Godsick, EVP, Brand Management and Global Partnerships, Sony Pictures Motion Picture Group.


Toyotathon Makes TV History With First :100 Second Commercial

Toyotathon Makes TV History With First :100 Second Commercial

Toyotathon Makes TV History With First :100 Second Commercial

Toyotathon is back for its 38th year with a 100-second holiday commercial, a first in the broadcast industry, that showcases a family’s multigenerational story. “R+S” premiered Tuesday night, November 28, on NBC during “The Voice” in an isolated pod, with no other advertising or promotional spots surrounding it. This 100-second spot comes at a time when most networks are reducing commercial time.

“The Winter holiday season seems to get longer every year with retail advertising starting earlier than the year before. Of course we have retail ads just like our competitors, but we believe it’s also important to remind customers of the true meaning of the holiday season.” noted Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “Through proprietary research, we identified a way to break through the clutter with an emotional message and resonate with consumers. In addition, the :100-second spot was shot in a style similar to This is Us, and because the ad has context, we believe the relevance will increase the impact of the spot given it will air in an isolated pod between The Voice and This is Us.”

“The natural connection with Toyota’s new creative and such a powerful night of family viewing illustrates the power of contextual messaging which still reigns king,” said Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBC Universal. “Engaging, emotional creative combined with the unparalleled environment of television is the ultimate platform for a marketer to reach audiences at scale and enhance the consumer experience.”

“R+S” unfolds like a film as it tells a family’s multigenerational story using a much loved family tree as the centerpiece. The narrative starts with the grandparents as a young couple and the tree bears their initials, “R+S.” The story continues decades later after the tree has fallen from natural causes. During the holiday season the grandparents visit their daughter’s home to find a framed picture of themselves as a young couple in front of their special tree. As the rest of the family hides in anticipation, they see the inscription of their initials “R+S” on the table and quickly realize its their beloved tree.

The spot features a real family of actors including grandparents, their daughter and her husband and children. The director, award-winning cinematographer, Lance Acord, filmed in central California and cast a family from the same area. “The story comes to life because it represents real families. The central point of the narrative, the tree, is also a metaphor for life and the underlying theme of a matriarch passing on the torch from one generation to the next,” said director Lance Acord.

Acord directed the spot in a way that makes the viewer re-experience the holidays from another family’s lens and carries that emotion with them to their own family festivities. Fostering the true meaning of the holidays, togetherness, Toyota tugs at the viewer’s heartstrings by focusing on the family’s story to create a relatable, emotional experience during the hectic holiday season.

“R+S” premiered on NBC with the special 100-second airing before moving to top theaters nationwide for in-cinema play in National CineMedia (NCM)’s Noovie pre-show on over 20,600 movie screens from December 1-28. A mix of :30 and :60 versions of “R+S” will air on television December 10-24. The Toyotathon December Sales Event offers incentives through January 2. View the “R+S” :100-second spot here.