First-Ever Lexus Jet Stars in Sony Pictures’ Men in Black: International
With today’s red carpet premiere of Sony Pictures’ highly-anticipated Men in Black: International comes the world debut of the Lexus QZ 618 Galactic Enforcer jet — the first in the brand’s new jet-class fleet. Currently available only to MIB agents, it is powered by hybrid transformer technology. With the push of a button it morphs […]
Toyotathon Makes TV History With First :100 Second Commercial
Toyotathon is back for its 38th year with a 100-second holiday commercial, a first in the broadcast industry, that showcases a family’s multigenerational story. “R+S” premiered Tuesday night, November 28, on NBC during “The Voice” in an isolated pod, with no other advertising or promotional spots surrounding it. This 100-second spot comes at a time […]
Toyota to Build the World’s First Megawatt-scale 100% Renewable Power and Hydrogen Generation Station
Toyota Motor North America, Inc. (TMNA) will build the world’s first megawatt-scale carbonate fuel cell power generation plant with a hydrogen fueling station to support its operations at the Port of Long Beach. Announced today at the Los Angeles Auto Show, the Tri-Gen facility will use bio-waste sourced from California agricultural waste to generate water, […]
Toyota Unveils Third Generation Humanoid Robot T-HR3
Toyota Motor Corporation (Toyota) today revealed T-HR3, the company’s third generation humanoid robot. Toyota’s latest robotics platform, designed and developed by Toyota’s Partner Robot Division, will explore new technologies for safely managing physical interactions between robots and their surroundings, as well as a new remote maneuvering system that mirrors user movements to the robot. T-HR3 […]
Challenge accepted: Toyota production engineers turn status quo on head
It’s a big task, but Toyota Motor North America has the best and brightest accepting the challenge: innovate and problem solve to create the next generation of manufacturing technology. Today’s newly opened $80 million, 235,000 square foot state-of-the-art and environmentally-conscious Production Engineering and Manufacturing Center (PEMC) in Georgetown, Kentucky, is the final building constructed under […]
Lexus Introduces Two New Vehicles Inspired by Marvel Studios’ “Black Panther” Ahead of SEMA 2017
When a Super Hero is your muse, the results can be amazing. And Lexus is proving just that with two new vehicles inspired by its team-up with Marvel Studios’ “Black Panther”—a 2018 LC Inspiration Series production car and a concept coupe dubbed the Black Panther Inspired LC. As previously announced, Lexus and Marvel have collaborated […]
Toyota Launches “Start Your Impossible” Global Corporate Initiative
Toyota Motor Corporation (Toyota) has launched “Start Your Impossible” – a global corporate initiative that aims to inspire Toyota employees, partners, and customers and connect them with the company’s core beliefs. In an age of accelerating technological and environmental developments, “Start Your Impossible” marks Toyota’s commitment to support the creation of a more inclusive and […]
Toyota Drives the Future of Zero Emission Trucking
If you see a big-rig driving around the Ports of Los Angeles and Long Beach that seems oddly quiet and quick, do not be alarmed! It’s just the future. The possible future of heavy-duty trucking recently hit the streets in the form of Toyota Motor North America, Inc.’s (TMNA) “Project Portal” – a hydrogen fuel […]
Drift Finale at Irwindale, while NASCAR and NHRA Playoffs Roll Along
NASCAR In NASCAR action, the Monster Energy NASCAR Cup Series and NASCAR Camping World Truck Series will compete at treacherous Talladega Superspeedway in Alabama over the weekend. Sunday’s Cup Series race marks the second race in Round 2 of the Playoffs and Camry driver Martin Truex Jr. continues to lead the point standings as the […]
Toyota to Unveil GR HV SPORTS concept at Tokyo Motor Show 2017
Toyota Motor Corporation (Toyota) is set to unveil the GR HV SPORTS concept car at its worldwide premiere at the 45th Tokyo Motor Show 2017*, taking place from October 25 through November 5 at Tokyo Big Sight. The GR HV SPORTS concept represents a new way to enjoy cars by integrating the thrill of a […]
espnW and Toyota Recognize 5th Class of ‘Everyday Heroes’ at 2017 The espnW: Women + Sports Summit
Last night at the eighth annual espnW: Women + Sports Summit presented by Toyota, espnW and Toyota announced the fifth class of Toyota “Everyday Heroes,” an award that celebrates individuals making a difference for women and girls in their local communities through sports. Grants in the amount of $10,000 are provided to the organizations honored. […]
All-New Toyota Camry Ignites the Senses
The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement […]
Toyota and Servco Pacific Inc. Pilot Test New Car Share Application
Toyota and Servco Pacific Inc. (Servco) have partnered to test a new car-sharing technology in Honolulu. The suite of software and services is an important part of Toyota’s Mobility Services Platform (MSPF) which will offer various functions to enable a more convenient mobility experience. When the employee-only pilot testing program concludes, Servco, the distributor of […]
Toyota Unveils Completely Redesigned Camry
Toyota Motor Corporation announces the launch of its completely redesigned Camry in Japan and the start of sales at all nationwide Toyopet, Toyota Corolla and Netz dealers (including Tokyo Toyota dealerships). The original Camry debuted in 1980 as the rear-wheel drive Celica Camry. Initially sold exclusively in Japan, it was renamed Camry in 1982 and […]
Toyota Kentucky launches production of cutting-edge Camry
Chad Lindon has worked at Toyota in Georgetown, Ky., for 22 years and said the 2018 Camry is the most exciting vehicle launch he’s seen, and for good reason. “The 2018 Camry takes it to another level,” said Lindon, a Powertrain production team member. “It catches the eye. It has more horsepower, better fuel economy, […]