Two Red Dot Product Design 2017 Awards for PEUGEOT

Two Red Dot Product Design 2017 Awards for PEUGEOT

The Red Dot Product Design Awards Gala was held this year on 3 July in Essen (Germany). PEUGEOT won two awards for its innovative achievements – including the exterior and interior design of the new SUV PEUGEOT 3008. A new solution to the challenges of urban mobility, the electrically-assisted e-Kick scooter, developed in conjunction with MICRO, was also acknowledged. The Red Dot Product Design Awards are a benchmark in the world of design. Winners are selected by a jury of 39 experts.

The new PEUGEOT 3008 and the e-Kick electric scooter, which can be charged in its boot, are a winning combination. The jury was impressed by the degree of innovation in these vehicles, their ergonomic design and the quality of their finish.

Two Red Dot Product Design 2017 Awards for PEUGEOT

The new SUV PEUGEOT 3008 stood out as much for its exterior design as for its interior design. The state-of-the-art PEUGEOT i-Cockpit® gives new meaning to being in the driver’s seat. The compact steering wheel, the customisable “heads-up” display and the touch screen with intuitive piano-key switches all contribute to an enhanced driving experience. More than 150,000 customers have ordered the new PEUGEOT 3008 since it was launched in Europe. The majority of these (83%) have requested the Allure, GT Line or GT features.

The electrically-assisted e-Kick scooter can travel the final few kilometres of a trip into the city, once the vehicle is parked. It folds up in seconds thanks to its innovative handlebar, enabling “multi-modal” travel. The e-Kick has been on the European market since November 2016. It is available for €899 (incl. taxes) from PEUGEOT outlets, certain MICRO outlets and from the PEUGEOT Lifestyle and MICRO online shops.

Two Red Dot Product Design 2017 Awards for PEUGEOT

This is the fourth time that the Peugeot brand has received the Red Dot Product Design Award. The new PEUGEOT 3008 follows in the footsteps of the successful Traveller (2016), 308 SW (2014) and RCZ (2010) vehicles. This award brings the trophy haul of the new PEUGEOT 3008 to 27 trophies, including the prestigious Car of the Year 2017. It represents the first prestigious accolade for the e-Kick.

The new PEUGEOT 3008 will be on display on July 3rd and the e-Kick will attend the “Design on stage” show from 4 July to 6 August at the Red Dot Design Museum in Essen, Germany. In April, 39 international experts, designers, architects and lecturers chose the best achievements of the year from among 5,500 projects, hailing from 54 countries. The Red Dot Product Design Award is an international prize awarded annually since 1955.

courtesy: int-media.peugeot.com

All-new Peugeot Suv Is The Best Mid-size Suv

All-new Peugeot Suv Is The Best Mid-size Suv

All-new Peugeot Suv Is The Best Mid-size Suv

Announcing the results of its 2017 Awards, Auto Express named the Peugeot 3008 SUV the winner of the much fought-over ‘Mid-Size SUV’ category, beating all of its competitors including models such as the SEAT Ateca and Mazda CX-5.

It’s the latest high profile victory for the All-new Peugeot 3008 SUV, which has already been voted European Car of the Year 2017 and has been a huge success with more than 10,000 sold in the UK since January.

Judges had lots to praise about the All-new Peugeot 3008 SUV, but singled out its premium design, both inside and out, ‘upmarket feel’ and features such as the state of the art PEUGEOT i-Cockpit® interior layout, which offers a more intuitive and engaging driving experience, with a compact multi-function steering wheel, 12.3” head-up digital instrument display and 8.0” capacitive touchscreen with Mirror Screen® functionality comprising, Android Auto, Apple CarPlay™ and Mirror Link®.

Plaudits were also given to the All-new Peugeot 3008’s range of efficient engines such as the 1.2L PureTech 130 Stop&Start. With its combination of CO2 emissions of 117g/km, fuel economy of 55.4mpg combined and strong performance, Auto Express described it as ‘one of the best engines around’ and one that offers exceptional refinement, ‘the 3008’s strongest trait’. It was this unbeatable blend which gave the All-new Peugeot 3008 SUV its victory.

It was a case of double SUV honours with a commendation for the Peugeot 2008 in the ‘Small SUV’ class too. Judges loved its mix of premium design, low running costs and an efficient engine range. Peugeot’s innovation was also applauded, with technology such as Grip Control® – an adapted traction control system – highly praised. Auto Express loved the fact that Grip Control® gives the 2008 SUV the ability to ‘handle off-roading without needing a heavy 4×4 system’.

And because the 2008 is available with features such as reversing camera, Active City Brake and Park Assist, Auto Express also praised its high equipment levels. Rear-view cameras can be a useful addition, helping you maneuver a big car like the Peugeot with much less trouble. Fitting the SUV into those tight parking spaces could be a lot more troublesome without it!

Similarly the Peugeot Expert scooped a commendation in the ‘Van of the Year’ category, with judges rating its ‘car-like’ driving experience, highly efficient engine line-up and flexibility, thanks to multiple wheelbases, body lengths and crew or platform-cab configurations.

Graham Hope, Editor at Auto Express, commented: “The 3008’s win in the Best Mid-Size category and the 2008’s commendation in the Small SUV class show how Peugeot has a clear understanding of SUVs and knows exactly what customers want. These are hugely impressive results in two of the most competitive and important sectors. Factor in the Expert’s commendation in Van of the Year and it’s immediately obvious that Peugeot is ticking all the boxes for its commercial vehicle customers too.”

David Peel, Managing Director at Peugeot UK, said: “Winning the Auto Express award of Best Mid-Size SUV is an exceptional achievement for the All-new Peugeot 3008. In such a fiercely competitive sector, for Auto Express to say that the 3008 is the best mid-size SUV you can buy is just incredible. We are proud of Peugeot’s talented team of designers and engineers – they set out to build and beat the best and that is exactly what they have done.

“We will very happily add this prize to the 3008’s already growing trophy cabinet which includes 2017 European Car of the Year, Car Buyer ‘Car of the Year’, Diesel Car ‘Car of the Year’ awards, as well as What Car? ‘Technology award’ for the PEUGEOT i-Cockpit® – all victories from just six months on sale. I can’t wait to see what the rest of the year brings. Finally, I would like to thank Auto Express for the commendations for the Peugeot 2008 SUV and Expert which prove once again that we are a multi-talented brand.”

The All-new Peugeot 3008 SUV and 2008 SUV can be fully configured and ordered using Peugeot’s industry leading ‘Order Online’ facility at www.peugeot.co.uk.

courtesy: www.peugeot.co.uk