Toyota Launches “Start Your Impossible” Global Corporate Initiative

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Toyota Launches “Start Your Impossible” Global Corporate Initiative

Toyota Launches “Start Your Impossible” Global Corporate Initiative

Toyota Motor Corporation (Toyota) has launched “Start Your Impossible” – a global corporate initiative that aims to inspire Toyota employees, partners, and customers and connect them with the company’s core beliefs. In an age of accelerating technological and environmental developments, “Start Your Impossible” marks Toyota’s commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible.

Toyota believes that mobility goes beyond cars; it is about overcoming challenges and making dreams come true. The “Start Your Impossible” initiative reflects these values and highlights the company’s goal to provide freedom of mobility for all. “We want to share this thinking with all stakeholders, including consumers, so that we can approach this challenge together,” said Toyota President, Akio Toyoda.

Since its founding as a loom manufacturer, Toyota has been driven by a commitment to contribute to society. Over its long history, the company has grown into an innovative leader that has enabled vehicle electrification on a mass scale with the development of the Prius hybrid electric car 20 years ago and more recently, the Mirai hydrogen fuel cell electric car. Toyota sees alternative powertrains, autonomous cars, mobility-as-a-service, and robotics as significant opportunities to move people and transform the company.

As worldwide partner of The Olympic Games and The Paralympic Games, Toyota aims to encourage creating a peaceful society without discrimination through sports and a commitment to creating a sustainable society through mobility. Toyota’s values of continuous improvement and respect for people are shared by The Olympic Games, which brings together the entire world in friendship and solidarity to celebrate the highest realization of human potential.

Added Toyoda: “Throughout our history, Toyota has made the impossible possible through innovation and passion, and by continuously challenging the definition of impossible. Today, the automobile industry is clearly amidst its most dramatic period of change — and during this time Toyota remains committed to making ever better cars. Just as important, we are developing mobility solutions to help everyone enjoy their lives, and we are doing our part to create an ever better society for the next 100 years and beyond. For this to happen, we have to dream beyond conventional vehicles and create new forms of mobility that overcome the limits of today and solve the problems of tomorrow. We share this dream and this spirit of continuous improvement with Olympic and Paralympic athletes, who challenge their own limits every day. I hope that The Olympic and Paralympic Games will create an opportunity for everyone affiliated with Toyota to challenge their impossible and defy their limitations.”

As the first mobility sponsor of The Olympics Games and The Paralympic Games, Toyota aims to offer mobility services and logistics expertise. The first “Start Your Impossible” film, “Mobility for All,” introduces transportation solutions, next generation mobility, and advanced technologies. Going forward, “Start Your Impossible” will also include a variety of additional programs focused on employees, dealers and consumers, as well as seeking collaboration with the Toyota Mobility Foundation, which was established to address urban transportation challenges and expand personal mobility for all people, inspiring the next generation mobility solutions.

Toyota is also launching a new website – www.MobilityForAll.com. In consultation with the National Center for Accessible Media (NCAM) in the United States, the website (which will be rolled out in phases) is built to be accessible for users with various impairments and to allow all users to experience the site and all its content. Whether set to default, visually impaired, hearing impaired, mobility impaired or cognitively impaired, all coding and design features work to make the experience equally enjoyable for all users.

To celebrate the launch of “Start Your Impossible,” and its partnership with The Olympic Games and The Paralympic Games, Toyota today is holding its first-ever Toyota Mobility Summit in Athens, Greece, the host city of the first modern Olympic Games. The event features a live conversation with Akio Toyoda, as well as a series of discussions led by Toyota Executive Vice President Didier Leroy, with global thought leaders and Olympic and Paralympic athletes. The event will cover topics of mobility from a social, physical well-being and sports perspectives, as well as the future of mobility via technology advancements and research.

courtesy: pressroom.toyota.com

Toyota and Servco Pacific Inc. Pilot Test New Car Share Application

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Toyota and Servco Pacific Inc. Pilot Test New Car Share Application

Toyota and Servco Pacific Inc. Pilot Test New Car Share Application

Toyota and Servco Pacific Inc. (Servco) have partnered to test a new car-sharing technology in Honolulu. The suite of software and services is an important part of Toyota’s Mobility Services Platform (MSPF) which will offer various functions to enable a more convenient mobility experience. When the employee-only pilot testing program concludes, Servco, the distributor of Toyota vehicles in Hawaii, will use the car-sharing technology to launch a new Honolulu-based car share business by the end of 2017.

The car-sharing application will support driver identification and authentication, plus payment and fleet management for car-sharing businesses. It also includes a Smart Key Box (SKB), which lets users lock and unlock vehicles via a smartphone. The application was developed in-house and is managed by Toyota Connected North America (TC), the global technology strategy business unit for Toyota.

“This new application demonstrates the power of combining Toyota’s unrivaled global manufacturing and technology capacity with dealers’ extensive local operations to provide consumers with more convenient options to move,” said Shigeki Tomoyama, President of Connected Company, Toyota Motor Corporation.

Toyota and Servco Pacific Inc. Pilot Test New Car Share Application

“This successful launch of the MSPF represents the next generation in car-sharing platforms and is Toyota’s global foundation for fleet management, car-sharing, and the future of mobility,” said Zack Hicks, CEO of Toyota Connected North America. “Its powerful and flexible API based platform allows us to quickly adapt to new market opportunities and support deployment of locally-tailored mobility services.”

Since January 2017, Toyota has been working with Getaround on the car-sharing pilot program in San Francisco, Calif., verifying convenience and usability of the SKB. Thanks to the pilot test with Servco, Toyota continues to enhance the car-sharing application and MSPF, which seeks to leverage the power of connected vehicle systems to support new mobility businesses. Eventually, Toyota will also begin working with other dealers and distributors to tailor the core technology for their markets, aiming for safe and more convenient, customer-centric mobility services.

Launched in 2016, TC was created to significantly expand Toyota’s capabilities in the fields of vehicle data science, machine learning, and contextual data services development, and provides a wide range of data and computer science services across Toyota’s global operations.

courtesy: pressroom.toyota.com

Toyota Unveils Completely Redesigned Camry

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Toyota Unveils Completely Redesigned Camry

Toyota Unveils Completely Redesigned Camry

Toyota Motor Corporation announces the launch of its completely redesigned Camry in Japan and the start of sales at all nationwide Toyopet, Toyota Corolla and Netz dealers (including Tokyo Toyota dealerships).

The original Camry debuted in 1980 as the rear-wheel drive Celica Camry. Initially sold exclusively in Japan, it was renamed Camry in 1982 and was redesigned as a front-wheel drive sedan for global markets. Since then, the Camry has evolved into Toyota’s global midsize sedan, sold in more than 100 countries worldwide. Cumulative sales have topped 18 million vehicles5, including unparalleled success in the United States, where it has been the best-selling passenger car for 15 consecutive years6.

The new Camry design aims to test the limits of performance and intelligence, infusing the high-end sedan with a refined feel. The design team began with a blank slate, using Toyota New Global Architecture (TNGA) as the basis for the all-new platform, units, electronics, and other core components. The result is a striking emotional character, stunningly beautiful design, responsive driving, and premium ride performance. Augmenting these core features are a Human Machine Interface (HMI)7 to make driving easier, a high-class interior cabin with well-cut features, and state-of-the-art active safety systems. The new Camry redefines the standard for high-end midsize sedans.

Toyota Unveils Completely Redesigned Camry

Exterior Styling

The TNGA-based design has lowered the engine and passenger layout to create a striking silhouette emphasizing a low center of gravity.

Front
  • Toyota’s original Keen Look* design philosophy instills the Camry with a unique character, juxtaposing a slim upper grille with a bold, three-dimensional lower grille. The low center of gravity accentuates the overall wide stance.
  • The Bi-Beam LED headlamps feature three-level stacked LED clearance lamps that provide high-quality visibility, offering a wide periphery and range of vision.
Side
  • The lowered hood and fender, along with low belt lines extending along the sides, accentuate the tires and low center of gravity.
  • The rearward extension of the roof produces a more spacious interior and dynamic exterior proportions. Compact side windows lend the body a sporty, energetic feel.
  • The rich intonations and sharp lines of the body combine to create glamourous molding.
Rear
  • The wide stance produces a sporty look, while the raised shoulders lend a sense of stability and style.
  • Striking LED lamps generate linear lighting, and the wide-set design evokes a sense of class.

 

Interior

Toyota Unveils Completely Redesigned Camry

  • Spacious and sporty cockpit

    The instrument panel has a sleek look and feel driven by TNGA’s vision, incorporating compact parts and an innovative layout. The new package, achieved by the lowering of the engine hood, cowl, belt line, and other features enables increased expansive outward visibility and results in a sporty, spacious interior.

  • Merging advanced interfaces with sculpted form

    The navigation display, color head-up display1, and multi-information display are integrated to present information in a way that optimizes the driver’s operational view and visual movements that allow the driver to focus on driving. The center cluster panel, which controls the navigation and heater settings, adopts a flush-surface2 design. The adoption of cutting-edge interfaces creates a point of distinction.

  • A rich, distinctive feel and superior craftsmanship

    The metallic instruments are arranged in a seamless flow, while multiple colors and materials are coordinated perfectly to create a singular look and feel, including the use of a tiger-eye motif for the ornament panel. Altogether, the interior has a distinctive sense of quality attained through the fastidious attention to materials and rich feel.

Toyota Unveils Completely Redesigned Camry


Platform
  • The responsive driving performance originates from the optimal weight balance offered by the newly designed TNGA-based platform and exceptional vehicle stability. Additionally, with its lower center of gravity, the Camry achieves exceptional stability and minimal sway during high-speed driving.
  • All four of the engine mounts are hydraulic engine mounts (a first for Toyota), and the optimized placement of the mounts minimizes vibration and noise to ensure an exceptionally smooth ride.
  • The suspension features newly developed MacPherson struts in front and double wishbone format in the rear, ensuring responsive driving and premium ride performance.
  • The parallel rack electronically controlled power steering features responsive handling. The newly developed steering column enhances rigidity and improves steering ability.
Body
  • The body adopts a ring-shaped frame which limits torsional movement to ensure superior control stability. Body rigidity is further enhanced through the use of Laser Screw Welding, a state-of-the-art welding method for vehicle bodies, and structural body adhesives. The extensive use of ultra-high-tensile hot-stamp steel throughout the Camry reduces its weight while improving collision safety.
Powertrain
  • The new Camry combines an all-new TNGA-based 2.5-liter Dynamic Force Engine, offering maximum thermal efficiency of 41% and high output, with the ever-improving hybrid system (THS II) to deliver fuel efficiency of 33.4 km/liter―top class among vehicles with similar engine displacement―and exceptional driving performance.


courtesy: newsroom.toyota.co.jp