Chevrolet Colorado Cruises to Victory: Voted 2024 Best Truck of the Year by Hispanic Motor Press Association

2023 Chevrolet Colorado Z71
Front 3/4 view of Colorado Z71 in scenic area with beach and mountains.

The Chevrolet Colorado has once again secured the spotlight for its outstanding capability, performance, and technological features, earning the prestigious title of 2024 Best Truck of the Year from the Hispanic Motor Press Association (HMPA).

This esteemed award was presented during the 14th annual HMPA program at AutoMobility LA, where HMPA president Ricardo Rodriguez-Long and a distinguished panel of judges recognized the Colorado’s excellence.

The 2024 jury, comprised of independent Hispanic automotive media, content creators, and industry influencers, evaluated vehicles based on comprehensive criteria, including design, comfort, safety, economy, handling, performance, functionality, infotainment integration, interior design, environmental impact, driver satisfaction, and price.

Chevrolet takes pride in this recognition, particularly considering the popularity of pickup trucks among Hispanic consumers. The 2023 Colorado lineup, featuring Work Truck (WT), LT, Z71, ZR2, and Trail Boss models, offers a variety of choices tailored to different needs. With three distinctive chassis stances optimizing capabilities, the lineup caters to diverse customer preferences, whether for work or recreational activities, including off-roading.

Ricardo Rodriguez-Long, President of Hispanic Motor Press, commented, “As Latinos, we seek maximum value in our purchases. With significant buying power, we are discerning customers, and HMPA acknowledges brands that consistently meet our community’s needs, delivering quality and reliable products for ourselves, our families, and our lifestyles.

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