Hyundai Motor to present results of in-car cleanliness study at NUMA

Hyundai Motor to present results of in-car cleanliness study at NUMA
Hyundai Motor to present results of in-car cleanliness study at NUMA

Hyundai will present the results of a pioneering in-car cleanliness project at a DataCity DemoDay in Paris on 12th June.

The study, a first-of-its-kind, was conducted in association with Total, Ubeeqo and AI startup GreenTropism. It aims to explore how to maintain the comfort and safety of passengers within car-sharing vehicles. DemoDay is a public event where the results of 11 experimentations will be unveiled, and is considered the high point of the NUMA: DataCity programme.

Shared vehicles expected to experience a growth rate of 20 per cent in coming years. When it comes to cleanliness, consumers expect the same standards as they would for private car. However, cleaning is demanding and time consuming, and with so many people using each vehicle, it will be a challenge for operators to meet the required levels. Therefore, Hyundai partnered with Total to develop a new detection and measurement system of cleanliness level for shared vehicles. As part of the experiment, they inquired about the most common sources of in-car dirtiness, attempting to learn about and identify those that represent the highest risk or inconvenience for passengers.

The partners decided to collaborate with GreenTropism to address the issue. GreenTropism is a startup that combines physical sensors and AI algorithms based on spectroscopy data in shared cars to gather information on the cleanliness of the interior. This includes images, data about stains and ambient air. This data analysis is useful in detecting the presence of coffee stains or grease, and the aim is to understand which criteria are the most relevant in order to measure the level of cleanliness inside a car.

This in-car cleanliness study is part of Hyundai Motor Company’s commitment to Open Innovation, which develops active partnerships within untapped fields. This allows Hyundai to discover new creative and innovative ideas that will expedite the development of advanced future mobility technology. 

Hyundai decided to collaborate with Total within the framework of the DataCity programme to discover new technology solutions enabling new business models in the fast-growing mobility market. Hyundai is committed to delivering higher class vehicles by guaranteeing their cleanliness, while TWIP (Total Wash in Paris), a service by Total, is looking into ways to revolutionise the cleaning process of shared cars.


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