Mercedes-Benz Redefines Luxury with MBUX Virtual Assistant at CES 2024


Mercedes-Benz is ushering in a new era of luxury with the debut of its AI-powered MBUX Virtual Assistant at CES 2024. This groundbreaking technology takes the ‘Hey Mercedes’ voice assistant to new heights, introducing high-resolution game-engine graphics from Unity for a visually immersive experience. Operating on the Mercedes-Benz Operating System MB.OS, the MBUX Virtual Assistant seamlessly integrates intelligent systems into a unified entity, offering a natural and expressive interaction with users.

Ola Källenius, CEO of Mercedes-Benz, highlights the brand’s commitment to reinventing the digital passenger experience. The MBUX Virtual Assistant goes beyond mere functionality, incorporating empathetic characteristics that synchronize with the driver’s style and mood. This innovative approach, coupled with the in-house MB.OS architecture, sets the stage for the future of digital luxury.

At CES 2024, the Concept CLA Class makes its North American premiere, providing insights into the future family of vehicles based on the Mercedes Modular Architecture (MMA) and MB.OS. The event also showcases the North American debut of the camouflaged prototype of the electric G-Class, offering a glimpse into the electric future of this iconic model. Exciting developments in in-car entertainment, including a groundbreaking partnership, further enhance the CES 2024 experience.

For a firsthand look at these defining moments, visit Mercedes-Benz at booth #4941 in the West Hall of the Las Vegas Convention Center.

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