PEUGEOT to step up its involvement in World Rallycross Championship (WRX) in 2018 with brand ambassador Sébastien Loeb
This decision is perfectly in line with PEUGEOT’s strategy.
PEUGEOT 208 is a great fit for this action-packed, TV-friendly competition, which offers an international stage where Peugeot Sport can showcase its expertise.
The WRX’s global ambitions are also in line with PEUGEOT’s plan to boost sales outside Europe.
The championship currently features 12 rounds on three continents, and Peugeot Sport is working closely with the promoter IMG to add rounds on the two remaining continents. The 2018 schedule will be announced soon.
Peugeot has been involved in the WRX since its launch in 2014 and is committed to supporting the E-WRX through its technological plan, which aims to make 80% of its models electric by 2023.
Sébastien Loeb is racing for Peugeot Sport again this year in a championship where the action is really starting to heat up—the competition has never been more intense!
Jean-Philippe Imparato: “The brand wants to take on a new challenge to help promote its own energy transition and create stronger connections with new clients and the younger generation. The E-WRX is a perfect fit for the strategy. Our ambassador, Sébastien Loeb, will play a key role in this exciting new adventure. Our objective for the 2018 season is to take home the title. That’s why we’re strengthening Peugeot Sport’s commitments and studying the sports management overseen by the Hansen family since 2014.”
Sébastien Loeb: “This is a great opportunity for me to try something new and ‘electrifying’, and to get even closer to my fans with the WRX. I’m really looking forward to discovering this new frontier for sports.”