Rolls-Royce Motor Cars unveiled the first Ghost at the 2009 Frankfurt Motor Show, targeting a clientele seeking a more understated expression of Rolls-Royce perfection. The Ghost Extended variant followed in 2011, with an updated Series II Ghost at the 2014 Geneva Motor Show and the debut of the first Black Badge Ghost two years later.
The first-generation Ghost, spanning a decade until 2019, became the company’s most successful product, solidifying Rolls-Royce’s global luxury brand status. The present Ghost, launched in 2020, shares its Architecture of Luxury spaceframe with flagship models like Phantom, Cullinan, and Spectre, and includes Ghost Extended and Black Badge Ghost variants introduced in 2021.
Ghost Philosophy and Positioning
Ghost embodies reduction, minimalism, and simplicity, offering a blank canvas for Bespoke commissions. This approach caters to a new generation of luxury consumers rejecting extravagance for substance. Tailored for a younger demographic, often self-made and self-reliant, Ghost prioritizes driving experience and dynamics.
Current Ghost Model
Ghost’s simplicity belies its technological prowess, featuring LED and laser headlights, alertness assistant, a four-camera system, active cruise control, and more. Built on Rolls-Royce’s proprietary Architecture of Luxury spaceframe, Ghost boasts all-wheel drive, all-wheel steering, and a Planar Suspension System for the hallmark ‘magic carpet ride.’ Its 6.75-Litre Twin-Turbocharged V12 engine ensures dynamic performance.
Engineering
The aluminium spaceframe, all-aluminium bodyshell, and innovative Planar Suspension System contribute to Ghost’s superior acoustics and optimal weight distribution. The 6.75-Litre V12 engine, combined with the Planar Suspension System, delivers an unparalleled driving experience. The Effortless Doors and Micro-Environment Purification System enhance comfort and luxury.
Acoustics
Ghost applies Rolls-Royce’s Formula for Serenity, focusing on the Architecture of Luxury’s acoustic qualities. The interior features 100kg of acoustic material, ensuring a calm, serene environment. Ghost exhibits a subtle ‘whisper,’ a soft undertone achieved by tuning each component to share a common resonant frequency.
Exterior
Defined by minimalism and purity, Ghost’s exterior features sharp lines, an assertive front end, and a near-square rear light graphic. The deliberately neutral upper section balances the driver-oriented and chauffeur-driven aspects.
Interior
The interior continues the minimalist principles of the exterior, offering a relaxing refuge and maximizing the impact of Bespoke color personalization. Specially developed wood veneers, an Illuminated Fascia, and a Bespoke Audio system highlight the meticulous attention to detail.
Bespoke Features
Ghost’s Illuminated Fascia and Bespoke Audio system showcase Rolls-Royce’s commitment to exquisite craftsmanship. The Illuminated Fascia includes an ethereal glowing Ghost nameplate surrounded by ‘stars,’ while the Bespoke Audio system transforms the car into a subwoofer, creating an exceptional sound stage.
Perfection, Evolved
The current Ghost model, retaining only the Spirit of Ecstasy mascot and concealed umbrellas from its predecessor, encapsulates Rolls-Royce’s brand values. It is a minimalist yet highly complex product perfectly in harmony with evolving client needs.
Courtesy : https://www.press.rolls-roycemotorcars.com