Reimagining Luxury: Porsche Introduces the Panamera Turbo Sonderwunsch, a One-of-a-Kind Showcase of Personalized Elegance
Shanghai, [Current Year] – Porsche takes the concept of individuality to new heights with the debut of the Panamera Turbo Sonderwunsch in Shanghai, alongside the third generation of the Panamera. Highlighting the meticulous craftsmanship of the Sonderwunsch program, this bespoke model exemplifies the exceptional attention to detail offered by Porsche Exclusive Manufaktur.
Sonderwunsch, translating to “special wishes” in German, embodies the program’s commitment to providing a high degree of customization for customers seeking a truly unique sports car. The Panamera Turbo Sonderwunsch serves as a visual testament to the limitless possibilities available to Sonderwunsch program participants.
The new Panamera, acknowledging the modern luxury of individuality, offers a wide range of factory customization options, including colors, upholstery, decors, and accentuating details. For those with even more exclusive expectations, the Sonderwunsch program provides personalized consultation, planning, and expert execution of custom color and material preferences, including the creation of one-of-a-kind vehicles.
“Our customers value the option of adding their personal touch to the design of their car. The Panamera Turbo Sonderwunsch based on the new Panamera Turbo E-Hybrid shows how flexibly and precisely we can fulfil these wishes as a vision of a customer’s dream. Specially created color tones, individual accents, and planning down to the last detail have transformed the Panamera into a genuinely unique car,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing. “The exterior of the car has been designed by experts from the Style Porsche and Exclusive Manufaktur units. This one-off car will inspire people to make their own very personal dream of a highly individual Panamera a reality.”
The inspiration model, painted by Porsche Exclusive Manufaktur, features a Leblon Violet Metallic two-tone finish with a hint of chestnut, seamlessly fading into a solid black in the lower third of the car. Elaborate craftsmanship extends to details like tinted headlights, taillights, and windows, with Bronzite tailpipes adding a distinctive touch. The Sonderwunsch Panamera Turbo’s clear coat contains flakes vaporized with real gold, creating a premium look with a depth effect.
Craftsmanship and attention to detail are evident throughout, from pinstripes in the newly developed color Avium Metallic to the meticulously finished logos on the rear. The 21-inch center-lock wheels, side window surrounds, and front and rear spoiler lips are also finished in Avium Metallic, completing the cohesive design.
Porsche Exclusive Manufaktur’s Co-Creation strategy, a blend of skilled craftsmanship and attention to detail, reinterprets the legendary Sonderwunsch program from the late 1970s. This approach allows for the design and production of individualized, one-off cars collaboratively created by the customer and professionally executed by Porsche.
The Panamera Turbo Sonderwunsch, a product of the Factory Re-Commissioning process, serves as a showcase for this unique service. Customers interested in the Sonderwunsch program can contact the Sonderwunsch Team in the Exclusive Manufaktur unit via their Porsche Center to order the subsequent Factory Re-Commissioning of their vehicle directly with Porsche Cars North America. Each customization is tailored to the customer’s desires, ensuring a personalized and exceptional driving experience.
Courtesy : https://press.porsche.com