The imminent launch of Mercedes-Benz Vans’ new midsize van series, designed for both private and commercial use, marks a pivotal moment in the company’s renewed business strategy. This series introduces a fresh exterior and interior design, heightened comfort, and enhanced functionality, particularly through advanced digital connectivity options and upgraded safety features.
Starting January 2024, customers can place orders through sales partners and online for the revamped midsize van lineup, boasting extended standard equipment and streamlined equipment packages. Pricing begins at 46,210.80 euros for the Vito Mixto, 47,074.02 euros for the panel van, and 57,924.44 euros for the Vito Tourer. The eVito is priced from 63,438.90 euros as a panel van and 68,397.63 euros as a Tourer. The V-Class and EQV MPVs start at 59,469.00 euros and 75,410.00 euros, respectively, while the V-Class Marco Polo camper van starts at 80,005.00 euros.
The company has implemented a refined strategic approach, emphasizing a premium strategy for commercial vans (eVito and Vito) and a luxury strategy for newly developed midsize vans for private use, aligning with Mercedes-Benz passenger cars. This shift will be fully realized with the introduction of the Van Electric Architecture (VAN.EA) from 2026 onward. The EQV, V-Class, and V-Class Marco Polo serve as crucial milestones in this strategic transition.
Klaus Rehkugler, Head of Sales and Marketing at Mercedes-Benz Vans, expressed the company’s goal to provide the most desirable vans and services across various segments. The enhanced luxury positioning of EQV, V-Class, and V-Class Marco Polo, along with the premium character of eVito and Vito, enables a more focused approach in high-margin regions and sectors.
Key updates in the midsize van series include:
- New Exterior and Cockpit Design: The EQV, V-Class, V-Class Marco Polo, eVito, and Vito feature a distinctive visual identity with a prominent grille, adaptive MULTIBEAM LED headlights, and new paint colors. The interior receives a wide-screen cockpit, stylish air vents, and a next-generation steering wheel.
- Comfort and Functionality: The series introduces the KEYLESS start function, optional steering-wheel heating, ambient lighting with 64 colors, and a dimmed rear lighting feature. The V-Class and EQV now have a standard sliding door on the left-hand side for convenient rear access. The Vito Tourer, Mixto, and eVito Tourer offer the electric EASY-PACK tailgate for the first time.
- MBUX Multimedia System: The latest generation of the MBUX multimedia system, standard across the midsize van portfolio, provides an interactive and digital experience. Additional functions, including ENERGIZING comfort control, enhance the driving experience for EQV, V-Class, and V-Class Marco Polo.
- Intelligent Connectivity and Extras: The MBUX system, in conjunction with a Mercedes me account, offers digital extras such as maintenance, accident, and breakdown management. Intelligent navigation, car-to-x communication, and extended MBUX functions with the “Hey Mercedes” voice assistant are part of the offerings.
- Driver Assistance Systems: Safety and assistance systems, including Active Brake Assist with intersection function, Blind Spot Assist, and Active Lane Keeping Assist, have been enhanced. The midsize vans now feature the adaptive MULTIBEAM LED headlights with Highbeam Assist PLUS and a new driver assistance package.
- Wide Range of Drive Systems: Customers can choose from various drive systems, including the all-electric EQV and eVito Tourer models with two battery sizes. The EQV offers an electric range of up to 363 kilometers, while the eVito Tourer provides up to 370 kilometers. The midsize vans also feature efficient diesel and new petrol engine options.
- Upgraded Standard Equipment: Mercedes-Benz Vans has significantly improved the standard equipment and simplified equipment packages, making it easier for customers to select functional options that are often bundled together.
The new midsize van series reflects Mercedes-Benz Vans’ commitment to delivering innovative, comfortable, and connected vehicles for diverse customer needs.
Courtesy : https://media.mercedes-benz.com